2020届二轮复习阅读理解专项指导课件（4）广告型阅读理解

2020届二轮复习阅读理解专项指导课件（4）广告型阅读理解

　广告型阅读理解 　 广告型阅读理解 │ 专题导读 　　 广告作为信息的载体，与人们的生活密切相关。广告英语具有浓郁的生活气息和强大的感染力和表现力，成为日常生活中一道亮丽的风景。广告英语与普通英语存在许多差异，广告具有鲜明的目的性，即说服顾客进行购买，这种目的性决定了其语言的特色和风格，使其独立于其他文体。广告的题材包括旅游广告、招聘广告、生活指南、通知告示、使用规则、注意事项、商品说明等。 　专题导读 广告的语言特点是人名、地名、专有名词多； 生词多； 缩略词、独词句、祈使句、省略句多； 词汇较偏僻，语言不规范，结构不完整。此类文章主要考查考生提取信息和处理信息的能力，既注重特定细节的筛选、类比、综合，又注重推理判断的考查，题目设置较容易。答题时要耐心细致，当问题与材料相同时，要学会“对号入座”； 当问题与原文不同时，要学会同义变换、解析概念、归纳事实。 │ 专题导读 　　 [ 湖南卷 ] 　　 Still seeking a destination for your weekend break? There are some places which are probably a mere walk away from your college. 　　 King's Art Centre 　　 A day at the Centre could mean a visit to an exhibition of the work of one of the most interesting contemporary artists on show anywhere. This weekend sees the opening of an exhibition of four local artists. │ 真题典例 　真题典例 　　 You could attend a class teaching you how to ‘learn from the masters' or get more creative with paint — free of charge. 　　 The Centre also runs two life drawing classes for which there is a small fee. The Botanic Garden 　　 The Garden has over 8,000 plant species; it holds the research and teaching collection of living plants for Cambridge University. 　　 The multibranched Torch Aloe here is impressive. The African plant produces red flowers above bluegreen leaves, and is not one to miss. │ 真题典例 　　 Get to the display house to see Dionaea muscipula, a plant more commonly known as the Venus Flytrap that feeds on insects and other small animals. 　　 The Garden is also a place for wildlifeenthusiasts. Look for grass snakes in the lake. A snake called ‘Hissing Sid' is regularly seen lying in the heat of the warm sun. Byron's Pool 　　 Many stories surround Lord Byron's time as a student of Cambridge University. Arriving in 1805, he wrote a letter complaining that it was a place of “mess and drunkenness”. │ 真题典例 However, it seems as though Byron did manage to pass the time pleasantly enough. I'm not just talking about the pet bear he kept in his rooms. He spent a great deal of time walking in the village. 　　 It is also said that on occasion Byron swam naked by moonlight in the lake, which is now known as Byron's Pool. A couple of miles past Grantchester in the south Cambridgeshire countryside, the pool is surrounded by beautiful circular paths around the fields. The cries of invisible birds make the trip a lovely experience and on the way home you can drop into the village for afternoon tea. If you don't trust me, then perhaps you'll take it from Virginia Woolf—over a century after Byron, │ 真题典例 she reportedly took a trip to swim in the same pool. 　　 1. As mentioned in the passage, there is a small charge for ________. 　　 A ． attending the masters' class 　　 B.working with local artists 　　 C ． learning life drawing 　　 D ． seeing an exhibition 　　 2. “Torch Aloe” and “Venus Flytrap” are ________. 　　 A ． common insects 　　 B ． impressive plants 　　 C ． rarelyseen snakes 　 D ． wildlifeenthusiasts │ 真题典例 　　 3. We can infer from the passage that Byron seemed ________. 　　 A ． to fear pet bears 　　 B ． to like walking 　　 C ． to be a heavy drinker 　　 D ． to finish university in 1805 　　 4. In the passage Byron's Pool is described as a lake________. 　　 A.surrounded by fields 　　 B ． owned by Lord Byron 　　 C ． located in GrantchesterD ． discovered by Virginia Woolf │ 真题典例 　　 5. What is the passage mainly about? 　　 A ． Some places for weekend break. 　　 B ． A way to become creative in art. 　　 C ． The colourful life in the countryside. 　　 D ． Unknown stories of Cambridge University. 　　 【 要点综述 】 本文是一篇应用文。介绍了距离某大学较近的景点。 　　 1 ． C 　细节理解题。考查对文章特定细节的理解和判断能力。根据 King's Art Centre 标题下的最后一段 The Centre also runs two life drawing classes for which there is a small fee. 可以推知，选项 C 符合文意。 │ 真题典例 　　 2. B 　细节理解题。考查对文章特定细节的理解和判断能力。根据 The Botanic Garden 标题下的第二段 The multibranched Torch Aloe here is impressive. The African plant… 和该标题下的第三段的 Get to the display house…a plant more commonly known as the Venus Flytrap… 可以推知，选项 B 符合文意。 　　 3 ． B 　推理判断题。考查对文章特定细节的推理判断能力。根据 Byron's Pool 标题下的第一段 it seems as though Byron did manage to pass the time pleasantly… He spent a great deal of time walking in the village. 可以推知，选项 B 符合文意。 │ 真题典例 　　 4 ． A 　细节理解题。考查对文章特定细节的理解和判断能力。根据 Byron's Pool 标题下的第二段 …the pool is surrounded by beautiful circular paths around the fields. 可以推知，选项 A 符合文意。 　　 5. A 　主旨大意题。 考查对文章内容整体把握的能力。根据第一段可以推知，文章是推荐几个学校附近供周末休闲的地方，选项 A 符合文意。 │ 真题典例 ( 一 ) 　　 Congratulations on getting into Singapore's premier school. To do well in English, you must have a good English dictionary. May we recommend that you buy any of these two, which have been specially selected by the English teachers in the school. Select the one that fits your needs! Foster's Advanced Learners' Dictionary 　　 The most authoritative and uptodate dictionary for intermediate ( 中级的 ) learners of English. │ 新题预测 　新题预测 　　◆ Over 50,000 references, including new words created over the past ten years. 　　◆ 20 fullpage colour illustrations. 　　◆ Grammar and spelling rules simply and completely explained. 　　◆ Lots of examples of how to use words in the correct context. 　　◆ 10page appendix ( 附录 ) on “How To Write More Effectively” ． 　　 Active Learners' English Dictionary │ 新题预测 　　 A most useful dictionary which not only helps you to learn new words but also shows you different ways of using them in your writing. Particularly useful for foreign students and nonnative speakers of English! 　　◆ Over 48,000 references with explanations focusing on a speaker's attitude and intentions. 　　◆ Each definition together with tips on how to use the word or its synonyms ( 同义词 ) in the correct context. 　　◆ Right margin ( 页边空白 ) gives a list of synonyms. 　　◆ Left margin gives information on grammar and spelling. 　　◆ Clear pronunciation guide. │ 新题预测 　　 1. The purpose of the notice is to________. 　　 A ． educate the pupils 　　 B ． welcome new pupils 　　 C ． advertise the bookshop 　　 D ． make sales 　　 2. Foster's Advanced Learners' Dictionary is better than Active Learners' English Dictionary in that it has________. 　　 A ． more word entries 　　　 　　 B ． grammar tips 　　 C ． spelling tips 　　 　　 D ． pronunciation tips │ 新题预测 　　 3. Both dictionaries have ________. 　　 A ． tips on spelling and grammar 　　 B ． tips on pronunciation 　　 C ． tips on writing 　　 D ． colour illustrations 　　 4. Foster's Advanced Learners' Dictionary is for ________. 　　 A ． very young learners 　　 B ． foreign students 　　 C ． relatively fluent speakers of English 　　 D ． nonnative speakers of English │ 新题预测 　　 【 要点综述 】 本文是学校书店推销两本词典的一则广告。 　　 1 ． D 　写作意图题。通读全文可知，这是学校书店的一则广告，在推销两本词典，所以这则 notice 的目的是为了出售 ( 词典 ) 。 　　 2 ． A 　细节理解题。 Active Learners' English Dictionary 收录 48000 多个词汇，而 Foster's Advanced Learners' Dictionary 收录 50000 多个词汇，所以它比 Active Learners' English Dictionary 好在收录的词汇多。 │ 新题预测 　　 3 ． A 　细节理解题。对比两本词典可知，它们均有关于拼写和语法方面的一些指南。 　　 4 ． C 　细节理解题。由 Foster‘s Advanced Learners’ Dictionary 介绍中的 for intermediate( 中级的 ) learners of English 可得出此题答案为 C 项。　 │ 新题预测 │ 新题预测 ( 二 ) Gateway Academy Presessional Courses 　　 Our presessional courses are ideal for students who have a conditional place at a British university, but who need to achieve a certain level of English in order to be accepted. The course aims to provide students with the English language and study skills that they need in order to be successful at university or another academic establishment. It is important to note that completion of the course does not guarantee students' entrance into a university. │ 新题预测 It is necessary for students to show during the course that they have understood the information and skills that they have been taught, and can apply them to their work. 　　 Presessional students at Gateway Academy will benefit from: 　　● Small class sizes (no more than 10 students per class) 　　● Twenty three hours of tuition per week 　　● Individual support and tutorials 　　● Regular guest lecturers │ 新题预测 　　● The use of the Academy's study and recreational facilities, including the Language Library, the computer suite, and the academy's sports facilities. 　　● A varied social programme including evening entertainments and weekend excursions to popular tourist attractions and cities such as Stonehenge, Oxford and StratfordonAvon. 　　 The course offers an allaround approach to learning, and covers reading, writing, speaking and listening skills. During the course, students will receive instruction on important techniques such as summarywriting, analysing essay titles, │ 新题预测 organising writing, notetaking in lectures, giving seminars and making presentations. Students will gain experience in working both individually and in groups. As part of the course, all students will work towards a 5000word project in their own field of study. Students will receive guidance from their tutors on how best to conduct research and write it up effectively. Students will also work towards a presentation on the same subject. │ 新题预测 　　 There is no final examination. The attendance, successful completion of assignments and participation in class will be taken into account. Students will be given a full report on their progress at the end of the course. Students need to be aware that the course involves a great deal of coursework, which will require students to manage their time effectively. 　　 1. From the passage we can learn that________. 　　 A ． the course is suitable for students of all levels 　　 B ． the course will ensure your success at university 　　 C ． you can't go to university without taking the course 　　 D ． the course emphasizes the application of skills │ 新题预测 　　 2. Students who take the course will probably ________. 　　 A ． make an overall improvement in English 　　 B ． get chances to travel everywhere 　　 C ． teach themselves in their own field of study 　　 D ． take interest in making presentations 　　 3. It is implied in the passage that ________. 　　 A ． students are evaluated continuously 　　 B ． students listen to guest lecturers every day 　　 C ． students are free to attend their courses 　　 D ． students should take part in sports activities │ 新题预测 　　 4. The passage is written in order to ________. 　　 A ． suggest ways to prepare for the course 　　 B ． help readers find right courses 　　 C ． introduce approaches to English study 　　 D ． attract readers to the course 　　 【 要点综述 】 本文是一则课程广告。 　　 1 ． D 　细节理解题。文中的开头就提到“ The course aims to provide students with the English language and study skills that they need in order to be successful at university or another academic establishment.” ，所以答案为 D 。 　　 2 ． A 　 │ 新题预测 　　 3 ． A 　细节理解题。文章最后提到虽然没有期终考试，但文中提到“ The attendance ， successful completion of assignments and participation in class will be taken into account.Students will be given a full report on their progress at the end of the course.” ，所以答案选 A 。 　　 4 ． D 　写作意图题。本文广告的目的就是吸引学生读者来加入。 │ 备用习题 　备用习题 Voluntary work Are you 16 or over? Do you like meeting people? Do you like making a difference? Have you got 3 － 4 hours a week to spare? Then why not volunteer to help elderly people by doing their shopping, decorating, gardening, dog walking ？ This is very rewarding work that meets an important social need.For more details see Mrs.Capstick, Eagle House. │ 备用习题 Want a kitten? My cat, Comfrey, has had kittens.Lovely cute fluffy bundles, black, black & white or tortoiseshell.No charge, but they must go to good, caring homes where they will be welllooked after ！！！ See Jan Swirsky in 4E.Only 3 left ！ │ 备用习题 Creative Writing Competition Stationers & booksellers W ． H.Smiths are sponsoring a creative writing competition open to secondary school students 12 － 18 throughout the UK.The theme of the competition is: Breaking down barriers.Entries, which can be in prose or poetry, must be no longer than 2,000 words, and they mustn't have been published before.Send your entry to: Breaking Down Barriers, PO Box 23 Great Boolean, WV1 4RY. │ 备用习题 Calling for future Beckhams and Owens! The Kings Park Junior 11 needs new talent.If you fancy your form, are free on Saturday mornings and Tuesday evenings 6 ： 30 － 8 ： 30 for soccer training, ring Barry Mole on 367060. 　　 1.You have to contact someone by phone to enter for________. 　　 A. Voluntary work 　　 B. Senior choir 　　 C. Creative writing competition 　　 D. Kings Park Junior Tryout 　　 2．Which of the following activities has no age limit? 　　 A. Voluntary work. 　B. Senior choir. 　　 C. Kitten adoption. 　D. Writing competition. │ 备用习题 　　 3．Which of the following is TRUE about Creative Writing Competition? 　　 A. It is funded by companies. 　　 B. There are topics to choose from. 　　 C. Poetry is not accepted. 　　 D. Entries will be put in print. 　　 4．Where are you most likely to find the information above? 　　 A. In a newspaper entertainment section. 　　 B. On a school noticeboard. 　　 C. In a handbook for students. 　　 D. In a monthly student magazine. │ 备用习题 　　 【要点综述】 文章包含各种告示、广告、活动、比赛等。 　　 1．D　事实细节题。根据最后一段的“ring Barry Mole on 367060.”可知。 　　 2．C　事实细节题。A项“Are you 16 or over？” B项“Are you aged between 14－18” D项“…open to secondary school students 12－18 throughout the UK.”，故选C。 　　 │ 备用习题 　　 3．A　推理判断题。根据“Stationers & booksellers W．H.Smiths are sponsoring a creative writing competition”可知，本活动是由Stationers & booksellers W．H.Smiths 资助的。故选A。 　　 4．B　推理判断题。这些都是一些告示、通知、广告等，所以应该是在布告栏上。 │ 备用习题 (二) Winners Club You choose to be a winner! 　　 The Winners Club is a bank account specially designed for teenagers.It has been made to help you better manage your money.The Winners Club is a transaction account(交易账户)where you receive a keycard so you can get to your money 24/7—that's 24 hours a day, 7 days a week! 　　 It's a club with impressive features for teenagers： 　　 No account keeping fees! │ 备用习题 　　 You're no millionaire so we don't expect you to pay large fees.In fact, there are no account keeping or transaction fees! Excellent interest rates! 　　 You want your money to grow.The Winners Club has a good rate of interest which gets even better if you make at least two deposits(储蓄)without taking them out in a month. Convenient 　　 Teenagers are busy—we get that.You may never need to come to a bank at all.With the Winners Club you can choose to use handy tellers and to bank from home using the phone and the Internet… You can have money directly deposited into your │ 备用习题 Winners Club account.This could be your pocket money or your pay from your parttime job! 　　 Mega magazine included 　　 Along with your regular report, you will receive a FREE magazine full of good ideas to make even more of your money.There are also fantastic offers and competitions only for Winners Club members. │ 备用习题 　　 The Winners Club is a great choice for teenagers.And it is so easy to join.Simply fill in an application form.You will have to get permission from your parent or guardian (so we can organize that cool keycard) but it is easy. We can't wait to hear from you. It's the best way to choose to be a winner! 　　 1．The Winners Club is a bank account intended for ________. 　　 A. parents B. teenagers 　　 C. winners D. adults │ 备用习题 　　 2．Which of the following is TRUE about the Winners Club? 　　 A. Special gifts are ready for parents. 　　 B. The bank opens only on workdays. 　　 C. Services are convenient for its members. 　　 D. Fees are necessary for the account keeping. 　　 3．The Winners Club provides magazines which ________. 　　 A. encourage spending 　　 B. are free to all teenagers 　　 C. are full of adventure stories 　　 D. help to make more of your money │ 备用习题 　　 4．If you want to be a member of the Winners Club, you must ________. 　　 A. be an Internet user 　　 B. be permitted by your parent 　　 C. have a big sum of money 　　 D. be in your twenties 　　 5．What is the purpose of this text? 　　 A. To set up a club. 　　 B. To provide parttime jobs. 　　 C. To organize keycards. 　　 D. To introduce a new banking service. │ 备用习题 　　 【要点综述】 本文主要宣传针对青少年而开设的银行账户——“优胜者俱乐部”！ 　　 1．B　细节理解题。根据第一段“The Winners Club is a bank account specially designed for teenagers.”可知“优胜者俱乐部”是针对青少年而开设的银行账户，故选B项。 　　 2．C　细节理解题。根据“Convenient”部分的说明可推断，俱乐部所提供的服务对其会员来说是极其便利的，故选C项。 　 │ 备用习题 　　 3．D　细节理解题。根据“Mega magazine included”部分“Along with your regular report, you will receive a FREE magazine full of good ideas to make even more of your money.”可知，俱乐部所提供的杂志有助于赚钱，故选D项。 　　 4．B　推理判断题。用排除法。根据最后一段可知只要你父母同意你参加即可报名，故可判断选B项。 　　 5．D　推理判断题。本文是“优胜者俱乐部”的宣传广告，而该俱乐部是一个银行账户，由此可推断全文旨在介绍一种新的银行服务，故选D项。 │ 备用习题 (三) Health, Wellness and the Politics of Food 　　 9：00—9：45 a．m. Blue Tent 　　 Panelists (成员)：Jami Bernard, David Kamp, Marion Nestle and Peter Singer. 　　 Hosted by Denise Grady, science writer for The New York Times. 　　 How does what we eat not only affect our bodies, but also the world？The food and nutrition experts debate the role that the diet plays in both personal and global health, and present a look at food politics. │ 备用习题 　　 Sports Writing：For the Love of the Game 　　 9：50—10：35 a．m. Blue Tent 　　 Panelists：Christine Brennan, Ira Rosen, Joe Wallace and Joe Drape. 　　 Hosted by William C．Rhoden, sports writer for The New York Times. 　　 Whether catching that key moment of victory or defeat, or covering breaking news, sports writers are anything but audience. Listen as some professionals discuss the special experience in reporting of sports news. │ 备用习题 　　 The Art of the Review 　　 11：15—12：00 a．m. Green Tent 　　 Panelists: John Freeman, Barry Gewen, David Orr, Celia McGee and Jennifer Schuessler. 　　 Hosted by Sam Tanenhaus, editor for The New York Times Book Review. 　　 How much of an effect does the book review have on book sales？Join this group of critics(评论家) as they discuss the reality of book review and bestseller lists, and how they choose books for review. │ 备用习题 　　 New York Writers, New York Stories 　　 3：00—3：45 p．m.Green Tent 　　 Panelists: Cindy Adams, Richard Cohen, Ric Klass and Lauren Redniss. 　　 Hosted by Clyde Haberman, columnist (专栏作家) for the City Section of The New York Times. 　　 Join this inspiring group of New Yorkcentric writers as they talk about why New York is a gold mine of ideas for their work. │ 备用习题 1．If you are free in the afternoon, you can attend________. A．The Art of the Review B．New York Writers, New York Stories C．Health, Wellness and the Politics of Food D．Sports Writing: For the Love of the Game 2．Sam Tanenhaus is in charge of ________. A．The Art of the Review B．Health, Wellness and the Politics of Food C．New York Writers, New York Stories D．Sports Writing：For the Love of the Game │ 备用习题 3．All the four activities above ________. A．are about writing B．will last 45 minutes each C．can be attended freely D．will attract many readers 4．We can learn from the text that________. A．sports writers are a type of audience B．The New York Times is popular C．Denise Grady will discuss politics D．book reviews may affect book sales │ 备用习题 　　 【解析】 　　 1．B　细节理解题。在四项活动中，只有B项的活动时间是在下午。 　　 2．A　细节理解题。根据第三项活动中的“Hosted by Sam Tanenhaus”可知此人负责的是“The Art of the Review”。 　　 3．B　细节理解题。根据各项活动的时间安排可知文中的四项活动都各自持续45分钟。C项在文章中没有信息支持。 　　 4．D　推理判断题。根据第三项活动中的“How much of an effect does the book review have on book sales? ”可推断书评可能影响书的销售。 │ 备用习题