国嘉华庭“高尚生活运动”策划方案

国嘉华庭“高尚生活运动”策划方案

Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormSelection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahF国嘉华庭“高尚生活运动”策划方案目录第一部分国嘉华庭“高尚生活运动”系列策划概要一、动名称二、动出发点、三、活动目的四、运动阶段性活动主题建议五、运动期间阶段性媒介计划（初步）第二部分“人与自然”环艺小品征集活动策划执行方案第三部分开盘日活动策划执行方案第一部分国嘉华庭“高尚生活运动”系列策划概要一、活动名称Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormSelection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahF\nSelection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormSelection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahF国嘉华庭――高尚生活运动一、名称诠释回归本质来看，一所房子到底应该能满足人们的哪些需求呢？1．满足人们安身立命最基本的居住和生活的要求；2．拥有足够的面积，各主要家庭成员都有自己相对独立的活动空间3．在一定时期内成为个人的财产4．满足自己一定的社会地位要求并且可用作其它用途（有升值空间可用于投资、用于渡假用途）那么我们对国嘉华庭的一切原创又是依照什么原则而进行的呢？因为我们是在为成都市的高收入阶层提供一种目前所没有的、二十年不落后的优秀住房，他们有这样的需求，他们希望过更好的生活，所以我们的规划设计更多从人性的角度考虑，从与自然的亲和来考虑，所以我们有更大的绿化率、更好的居住环境，房间有更高的使用率，物业的价值有更大的保值升值空间。一切一切都只是让人们生活的更舒适、让业主的投资更有价值。Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormSelection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahF\nSelection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormSelection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahF所以，事实上不同型态的项目类型代表着不同的生活方式，推广一个房地产项目，从实物上看是一个个住宅单元，但实质上是在推广一种生活方式。这种站在前沿的高尚生活方式就是国嘉华庭的最大的原创，也因此就是我们推广活动的出发点。国嘉华庭的上市，蕴含着：l居住观念的创新l物业开发理念的创新l项目选址观念的创新l建筑规划的创新l建筑风格的创新l居住环境设计的创新l物业管理的创新l小区配套的创新l项目包装的创新l营销策略和手法的创新国嘉华庭的“高尚生活运动”系列，正是围绕以上创新主题开展的一场房地产开发与营销运动。一、活动目的1。参与促进销售Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormSelection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahF\nSelection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormSelection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahF活动是一把争夺市场的利剑。面对消费心态日益成熟的成都人，很难想象单靠广告宣传就能让他们轻易改变想法。要想让实在的成都消费者下定决心购买，除了要实实在在的做出来给你看之外，更要设计一些能让他们亲身参与、亲自体会的营销活动，让他们自己去作决定。并且，营销活动从来就是广告宣传的充要补充，相比起来，广告要追求有形的和无形的价值，会对品牌增加某些知觉的价值，活动则增加产品销售上的实质价值，两者相得益彰。2．低投入高产出经过精心策划的操作性强的公关活动，其边际效益相对硬性广告高。“生活运动”系列正是以相对低的投入，达至相对更好的市场效果。3．嘉华庭高尚生活模式的全面展示通过“高尚生活运动”系列主题活动，进行软性新闻配合，全面地、阶段性地向成都成功人士推介国嘉华庭所推崇的高尚生活方式，达到国嘉华庭“高尚生活模式”被广泛推崇和追求的效应。4．控制市场供求关系Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormSelection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahF\nSelection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormSelection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahF在国嘉华庭正式入市前半月内，就开始举办“高尚生活运动”系列公关、促销活动以提前预热市场，使国嘉华庭在尚未正式入市之前就成为广大市民关注的热点，达到寻找潜在顾客，汇聚人气，制造开盘热点，最终控制市场供求关系主动权的目的。四、生活运动阶段性活动主题建议一般而言，一个项目的营销活动分为售前铺垫、试销阶段和促销阶段三个阶段，对于较大规模的项目，促销又分成几个阶段。各个阶段的目标是不一样的，因此就须要分阶段来控制。我们根据国嘉华庭的特点，在其不同的销售阶段，设计了各有侧重的主题和活动方式，并注重从市民角度和受众视野来谈这些问题，深入浅出，潜移默化影响受众消费群。1、售前铺垫期及试售期（4月29日之前）售前宣传的基本目标是让目标客户对国嘉华庭有初步的认知并且产生一定的好感。通过广告和公关活动，吸引目标客户群的关注。Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormSelection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahF\nSelection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormSelection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahF试销是为了试探目标客户对项目的直接反应，进一步证实项目的定位、价格和营销的其他方面是否符合目标客户的需求。如果试销反响良好，则说明项目之定位及宣传得到市场认可，我们可以继续当前的战略战术，对市场供求关系进行控制；如果试销的市场反响不佳，我们可以分析症结所在，对项目之营销策略等作相应的调整修正。其根本目的是为全面推广时能更加有的放矢，事半功倍。现阶段的作法是延续前段述而不作的手法。根据以上原则，在这一阶段我们建议宣传的思路是：1）辟“国嘉华庭之窗”（或“国嘉新闻眼”）首先在《成都商报》和《华西都市报》等成都市主要媒体确定国嘉华庭具名赞助的专栏栏目或版面，版块内容以房产市场的行情发布、房地产市场中的热点现象分析为主，成为国嘉华庭对外进行广告及软性新闻宣传的阵地，同时使之成为成都市民公认的“高尚生活方式”的革命根据地。2）“高尚生活运动”系列之一：“人与自然”环艺小品征集活动国嘉华庭“高尚生活运动”Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormSelection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahF\nSelection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormSelection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahF的重要构成部分之一，就是府南河景和不可多得的社会公共绿地。在人类文明进入后工业社会的今天，人与自然日益疏远的状况已经越来越受到重视。住宅社区内环艺空间设计的优劣，已经成为直接影响小区物业价值的最重要的因素之一。在成都，小区环艺问题已经开始为部分发展商和消费者所重视，但一方面，成都市到目前为止尚未有真正优秀的小区环艺设计作品，另一方面，消费者潜在的对居住小区内优美环境的渴求并没有完全在其购房意识中唤醒。本活动之目的，正在于通过一种“参与式”的环艺小品征集活动，把住宅社区的环境设计问题直接摆在消费者面前，达至以下目的：l对成都市消费者进行“小区内的环境设计”在观念上的革命。使小区内的环境设计由过去发展商说了算的卖方市场变为由公众进行直接参与（决策）的买方市场。l通过新闻媒介的炒作，使国嘉华庭“重视小区环艺”的良好形象得到传播和认同。l部分出色的作品可以考虑在小区内和府南河畔进行运用，并作为一项社会公益活动再次成为新闻话题。环艺小品的征集活动在4月14日开始进行。整个活动为期一个月，期间除了安排广告发布外，还需新闻媒体配合进行相关新闻和软性宣传文章的报道。使之成为当月成都市房地产市场的热点话题。具体见“第二部分：’Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormSelection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahF\nSelection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormSelection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahF人与自然环艺小品征集活动策划执行方案”1）“高尚生活运动”系列之二：开盘日活动国嘉华庭开盘日活动的主要目的在于对前期登记客户进行一次集中甄选，通过对现场的再考察和集中时间段内的人气汇集，实现实际销售。初步的设想是开盘日进行一次电台节目的现场直播和酒会，形成一次事件传播，为大众制作话题。同时在销售政策上建议对当天成交的客户返还2000元/套的礼金。2、正式销售期Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormSelection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahF\nSelection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormSelection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahF正式销售是建立在前两个阶段的公关效果基础之上的，对于有一定规模的项目来说，正式销售也是分阶段来进行的，这是由于受建设周期和利润目标以及其他市场因素作用的缘故。这一阶段的推广力度和推广费用都将达到最大化，因此其公关活动也最为复杂，效果也最难把握。此时报纸、电视广告、路牌、直邮、现场售楼部布置、楼书、模型等所有公关手段和销售工具都已经全面展开，执行者应该保持高度的敏感性，哪种公关手段效果更好就全力以赴，周密的计划固然重要，但随机应变也不可少。1）“高尚生活运动”系列之三：“建筑的生活形态”主题沙龙地段作为房地产价值的核心要素，早就为世所认同。不管是中国传统的风水相宅理论还是现代的房地产商业运作理论，地段始终是放在第一位考虑的。不同的地段诞生了不同的建筑形式，不同的建筑形式代表着所有人对于建筑功能各自不同的理解和诠释。本活动之目的，正在于通过一种“参与式”的沙龙活动，把住宅的生活形态问题直接摆在消费者面前，本活动在项目正式入市后两周内进行。2）“高尚生活运动”系列之四：中西合壁音乐会本活动在项目正式入市后一月内进行。3）“高尚生活运动”系列之五：“建筑与音乐”主题沙龙Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormSelection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacing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团体无需高水准及高知名度，邀请范围可选取自发组成的民间娱乐性演出团体，或亦希望籍此扩大自身知名度的团体、组织、双方合作组办，相得益彰；●活动时间宜安排在公众休息日或周末，夏季宜选择在晚间；●活动前应尽可能的通知业主及客户，邀请对方参加，但无需太过勉强，邀约的目的仅仅在于知会对方，了解开发商的促销手段及内容，制造社会效应；Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormSelection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahF\nSelection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormSelection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahF●活动前应做好项目的宣传准备，如：气球、彩旗、帽子等小礼品的限量领取，免费索取资料展架的摆放；●活动过程中的安全管理，包括治安安全及交通安全，事先应与相关管理机构作好沟通工作，以确保活动的顺畅进行。Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormSelection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahF\nSelection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormSelection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahF五．运动期间阶段性媒介计划（初步）入市引导期媒介计划（初步）（4月10日－5月10日）单位：元项目名称时间安排活动费用媒体组合规格软性广告硬性广告备注1、户外广告含制作、发布2、开盘前的形象宣传4月26日4月27日成都商报成都商报报眼＋半版黑白报眼＋半版黑白3、开盘预告4月28日成都商报华西都市报电台、电视台半版彩色＋报眼半版彩色新闻报道的形式宣传4、开盘当天的现场直播活动5月4日5月4日4月29日4月29日4月29日成都商报华西都市报成都晚报电视台电台500字500字新闻图片15秒1小时直播5开盘后的形象广告5月5日成都商报华西都市报黑白半版黑白半版6、环艺小品、主题雕塑征集活动4月14日―5月14日成都商报成都晚报电台、电视台16X35套红半版套红7、房地产专栏5月4日4月10日－5月10日成都商报成都商报华西都市报整版每周2次每周1次共计说明：1、以上活动及媒介安排为初步计划，具体需根据项目工程的实际进展和市场变化情况进行调整和细化。2、由于媒介发布由国嘉地产实施，媒介预算细化方案请国嘉地产拟定；Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormSelection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.Para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lection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahF现场围墙完工，工地施工正进行中，具有较好的工程施工形象；1．市场背景l小区环境设计已经开始受到发展商的重视和消费者的挑剔，担成都市尚未有精品环艺之作出现；l相当部分对物业要求较高的持币待购的高收入阶层正进行购房选择之中。l一些大型项目吸取深圳等房地产市场的成熟经验，未来将可能成为国嘉华庭的竞争对手，如置信公司。一、活动目的1。制造市场热点话题，首次推出国嘉华庭，迅速打开市场对国嘉华庭的认知度。2．以一种“共同参与”的方式，激起大众参加国嘉华庭“环艺小品”征集活动的热情，在目标市场中树立“国嘉华庭非常重视小区环境建设和小区文化艺术品位”的形象，为国嘉华庭树立成都市“高尚住宅”第一品牌打下第一根桩基。Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormSelection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahF\nSelection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormSelection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahF3．通过“高尚住宅小区环艺设计研讨会”，以“第三者专家”的权威身份对高尚住宅区的环艺设计标准进行定位，达到对成都市高尚住宅消费群的教育作用，让他们认识到：高尚住宅的环艺设计就应该象国嘉华庭。4．吸引目标客户群的关注，接受电话和上门咨询，进行目标客户及其认购意向登记，开始积累集团外目标客户资源。一、主题1．征集活动：“人与自然”社区环艺雕塑小品设计征集2．研讨活动：谈高尚住宅社区环境艺术设计（国嘉华庭）二、活动颁奖及研讨会地点由国嘉地产选定三、征集方式及内容1．征集范围：成都市Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormSelection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahF\nSelection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormSelection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahF2．征集内容：国嘉华庭小区主题环艺雕塑小品创意方案及设计方案3．方案要求：l以“自然与人”为主题，与国嘉华庭项目定位相匹配，充分反映国嘉华庭社区环境“天人合一”的设计理念，具有高尚的艺术文化品位和美感，具有浓郁的生活情趣。l体裁要求：热爱生活、具有良好的审美情趣，无任何其他限制条件l所有方案必须为原创作品，不得抄袭现成作品l所有有效作品必须包括：创意文字说明，方案设计图稿l请参与者详细注明联系地址和方式l所有作品必须在6月20日前邮寄或E－MAIL至评委会1．评选方式：由环艺设计专家组成评委会进行公开评选，活动的所有解释权归国嘉地产所有2．奖项设置：最佳创意奖1名Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormSelection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahF\nSelection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormSelection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahF奖金人民币20000元，国嘉华庭高级会所终生嘉宾会员卡或其它形式的会员卡（以下同）最佳艺术奖1名奖金人民币20000元，国嘉华庭高级会所终生嘉宾会员卡二等奖2名奖金各人民币10000元，国嘉华庭高级会所终生嘉宾会员卡三等奖4名奖金各人民币5000元，国嘉华庭高级会所终生嘉宾会员卡入围奖15名奖金各人民币1000元，国嘉华庭高级会所终生嘉宾会员卡所有有效来稿均可获得国嘉华庭精美纪念品一份；所有入围作品的作者将成为国嘉华庭名誉居民；所有入围作品被应用后，其作者名字将铭刻于作品基座。六、评委及座谈会邀请人员评委会成员：10人l政府主管部门领导1人l国嘉地产2人l环艺、雕刻、美术专家5人l知名规划设计专家Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormSelection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahF\nSelection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormSelection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahF1人l房地产专家1人研讨会成员：20人l政府主管部门领导3人l国嘉地产领导3人l环艺、雕刻、美术专家评委5人l知名规划设计专家3人l房地产专家2人l主要新闻媒介记者4人以上具体人员请国嘉地产落实。一、活动及广告宣传日程执行案：具体见附件“入市前活动及媒介计划执行案”二、准备工作（可以此为基础，将时间作平行推移）1．10日前确定和落实Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormSelection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLin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aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahF节目开始，由主持人说明今天是国嘉地产开发的国嘉华庭的开盘之日，告诉听众这是有奖问答的节目，提醒听众认真收听节目。l公布两条热线：有奖热线和销售热线l公布寄信地址和邮编l说明奖项设置（一、二、三等奖）、奖品、有关规则、领奖时间和地点等。以上信息由主持人在节目中穿插说3－4遍，以强化记忆，吸引观众节目采取移步换景的方式，假设若干个场景，自然而然的展示国嘉华庭优势，避免呆板、乏味和做戏的感觉。场景一：主持人和国嘉地产某位负责人坐在采访车上，从天府广场开车来国嘉华庭（这部分谈话内容可事先录音）。通过闲聊的方式，向听众传达以下信息：l国嘉地产介绍（包括成立时间、企业性质、业务范围、经营理念、目标等）l国嘉华庭简介（重点介绍地理位置、突出风水宝地、高尚住宅、居住文化等）lSelection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormSelection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahF\nSelection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormSelection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahF沿途的配套设施（包括学校、幼儿园、商场、银行、书店、医院）l可到达国嘉华庭的公交车和交通线路组织（重复两遍）l让听众对国嘉和国嘉华庭有初步美好的印象场景二：采访车到达目的地–––国嘉华庭，主持人被现场热烈的气氛所感染l主持人用比较煽情的语言对现场气氛进行描述，突出热烈、火爆l主持人面对府南河景，有感而发，暗示环境优美、地理位置得天独厚l主持人对营销中心外景等别具特色的地方进行形象的描述，以说明开发商的独具匠心。场景三：主持人步入营销中心，站在总体规划模型前，采访销售代表，陪同人员有相关部门的负责人和特邀嘉宾，他们对销售代表的回答作补充和深化。l项目总体情况：占地面积、建筑面积、总栋数（别墅栋数）、总户数、开工时间、规划完成时间等lSelection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormSelection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahF\nSelection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormSelection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahF一期基本情况：建筑面积、开工和完工时间、目前进展（由工程负责人对别墅作一番描述）l指出建筑设计单位和施工图纸设计单位（对设计单位作简介，突出实力雄厚）l技术指标：车位、绿化率l由规划师介绍建筑风格（简单介绍新古典主义风格的特点）l由物业负责人补充介绍会所的功能场景四：主持人看到墙上挂着一块“购房小知识”的展板，问销售负责人：“为什么要做这样一块展板？”，由此引出“顾问性售楼”的销售理念，并由负责人作出相应的解释。场景五：许多客户在签约购房合同，主持人采访1～3顾客，通过销售代表介绍、主持人和顾客提问，向听众传递以下信息：lSelection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormSelection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahF\nSelection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormSelection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahF您今天购买的是一款什么样的房型？面积多大？顺便介绍国嘉华庭其他的户型结构和面积范围（主要为了说明国嘉华庭的房型是最成熟、最科学、最实用的）l您现在的住房是公房还是私房？面积多大？您对现有住房满意吗？您不满意的原因是什么？l您现在住在哪儿？您对周围的自然环境和人文环境满意吗？l国嘉华庭的哪一点最吸引您？您购买国嘉华庭，主要是想改善居住条件呢，还是想保值增值呢，还是两者兼而有之呢？场景六：主持人看到两名女保安在值勤，主持人很好奇，提问“为什么国嘉地产要先用女保安？”l由此引出物业管理的内容（由物管部负责人介绍）l介绍国嘉华庭的物业管理公司介绍服务内容和规范管理l介绍设施：如管道煤气、豪华电梯、一梯两户无黑房等场景七：Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormSelection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahF\nSelection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormSelection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahF主持人再次对现场气氛进行煽情性的描述，要求公司负责人做总结性发言，对遗漏的重要卖点进行补充说明，告诉听众：欢迎大家来国嘉华庭参观，主持人在节目快要结束时，重复以下信息：l提醒听众赶快拔打有奖热线l寄信地址和邮编/领奖时间和地点l销售热线、国嘉华庭位置、公交车线路七、有奖问题l国嘉华庭的开发商是谁？l国嘉华庭的位置在哪儿？市内有哪些公交车可到达？l国嘉华庭的占地面积和建筑面积分别是多少？l国嘉华庭的容积率和绿化率分别是多少？l国嘉华庭共有多少车位？l国嘉华庭的建筑风格是什么？l国嘉华庭的配套设施有哪些？l国嘉华庭的销售热线是多少？l国嘉地产的经营理念是什么？Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormSelection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFor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解决政府负担方面的作用及国嘉公司在开发地产的领导地位，时间约为5分钟左右3．房地产管理中心领导谈关于房地产商在销售的问题约5分钟4．请首批购房者谈体会，约10分钟左右★活动程序安排Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormSelection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahF\nSelection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormSelection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahF时间地点内容备注酒会11:00-11:3011:30-11:4011:4011:40-11:4511:46-11:5712:00-12:0512:06-12:10会议厅1、嘉宾和媒体代表签到2、嘉宾就位3、主持人宣布活动开始4、主办单位致辞并介绍国嘉的发展历程5、领导和嘉宾代表讲话6、主办单位介绍项目情况7、业主代表发言1、安排乐队演奏2、安排人员摄影自助餐12:20-1、主办单位领导简短发言2、自助餐3、分发纪念品1、餐厅现场的音响准备2、酒水准备活动结束1:301、参观营销中心及示范单位活动准备工作进度安排4月1010日前，方案确定、申报批准、资金计划获批、确定活动负责人1.4月20日前，人员分工安排、场地布置、宣传方案、广告设计等获批、电脑抽奖机、音响设备借用已确定2.4月28日前，4月26日开始广告宣传，各项组织工作分别落实、礼品采购、定制等基本完成，、邀请领导讲话等工作已经展开，与工商部门、银行工作衔接已完成。Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormSelection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahF\nSelection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormSelection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahF1.4月27日彩排一次，全面检查一次2.4月28日，公司加强现场接待工作，抓紧验票、送票工作3.4月29日，全体工作人员按照分工须提前于8点30分进场费用结算l按每签一套房返还2000元礼金计算，准备20万元l劳务费l茶水1000元l印票费1500元l场地整理费（含汽球广告、横幅、鲜花）1万元l公证费l交通疏理费1000元l舞狮队2000元lSelection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormSelection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahF\nSelection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormSelection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahF招待费2000元，l记者误餐费3000元l不可预计费2000元l酒店酒会费用另计l广告宣传费单独列出，另计入楼盘宣传费中以上费用合计附件：前期入市活动及媒介计划执行案日期媒介规格金额发布内容备注Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormSelection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahF\nSelection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormSelection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahF4月11日成都商报千字文地段决定一切由4月11日至5月台票2日软性新闻的操作是国嘉华庭入市前的主要宣传手段，着眼点在于对于国嘉华庭“唯一性”的炒作。指出它的不可克隆性，筛升项目的可实现价值和认同。从而带出国嘉华庭的品质感和对高尚生活的主张4月12日成都商报千字文配图都市华宅是什么？4月13日华西都市报千字文配图国嘉华庭的建筑美学4月14日成都商报千字文配图国嘉华庭的景观意识（环境篇）16通栏套红环艺小品征集大赛成都晚报半版套红4月18日成都商报千字文配图还是住在城里好（生活配套）4月19日成都商报500字配图条条大路通国嘉（交通）4月20日华西都市报千字文配图国嘉华庭的规划艺术4月21日成都商报千字文配图名校区的价值4月25日成都商报千字文配图府南河畔的水岸华宅（水景价值）4月26日成都商报千字文配图报眼+半版黑白创造家的感觉（物业管理服务说明）景观之景观4月27日华西都市报成都商报千字文配图报眼+半版黑白什么是好用的房型（房型篇）都市中的都市4月28日成都商报千字文配图报眼+半版彩色国嘉公司见闻星中之星4月29日电台成都晚报电视台1小时直播200字以内短新闻经济新闻半分钟开盘日见闻“开盘日”直播及酒会5月4日成都商报华西都市报可考虑派夹报形式500字内新闻国嘉华庭开市旺销本阶段的宣传主题在于对开盘销售情况的跟踪，用事实来说明。态度中肯，不矫情，不偏袒5月5日成都商报千字文配图半版黑白点评国嘉华庭：国嘉地产看华庭名楼中的名楼5月9日成都商报千字文配图点评国嘉华庭：设计院看华庭5月10日成都商报千字文配图点评国嘉华庭：景观设计师看华庭5月11日华西都市报千字文配图好马还要配好鞍（材质/设备篇）5月12日成都商报千字文配图点评国嘉华庭：消费者看华庭500字环艺小品征集大赛预告Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormSelection.ParagraphFormaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.Par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