市场营销词汇大全

市场营销词汇大全

市场营销词汇大全市场营销专业英语词汇表需要:need欲望want需求:demand产品:product关系营销:relationshipmarketing营销网:marketingnetwork生产观念:theproductionconcept产品观念:theproductconcept相关群体:referencegroup购买者角色:buyingrole购买行为:buyingbehavior认知需求:problemrecognition搜集信息:informationsearch组织者市场:orqanizationmarket派生需求:deriveddemand缺乏弹性:inelasticdemand品牌策略:brandstrategy制造商品牌:manufacturesbrand定价策略:pricingstrategie现金折扣:cashdiscount数量折扣:quantitydiscount功能折扣:functionaldiscount季节折扣:seasonaldiscount新产品定价:newproductpricing产品组合定价:product-mixpricing分销渠道:distributionchannel密集分销渠道:intensivedistribution选择性分销:selectivedistribution独家分销:exclusivedistribution中间商品牌:intermediariesbrand批发商:whoksaler零售商:retailer百货公司:departmentstore超市:supermarket便利店:conveniencestore折扣店:discountstore促销组合:promotionmix交流信息:communicatinginformation人员销售:personaloselling广告策略advertisingstrateqie公共关系publicrelation营销调研:marketingresearch产品策略:productstrategie产品组合:productmix营销观念:themarketingconcept消费者市场consumermarket顾客满意:customersatisfaction顾客总价值:totalcustomervalue顾客总成本:totalcustomervalue营销环境:marketing\nenvironment营销信息系统:marketinginformationsyste市场细分策略:marketsegmentationstartegie目标市场策略:markettagetingstrategie市场定位策略marketpositioningstrategie产品市场寿命周期;theproductlifecycle销售观念:theselling/salesconcept社会营销观念:thesocietalmarketingconcept宏观营销环境:macro-marketingenvironment消费者行为模式:modelofconsumerbehavior价值,成本和满意:value,cost,andsatisfaction交换和交易exchangeandtransaction营销者和预期顾客:marketersandprospect市场营销观念:marketingmanagementphilosophyAA.C.Nielson尼尔森市场研究公司absorptionofcosts成本分配accesibility可进入性accessoryequipmentmarkets附属设备市场accountmanagementpolicies客户管理策略Acer宏基acquisitionnew-productdevelopmentstrategy新产品开发收购战略activity-basedcosting以活动为基础的成本系统adaptability适应性adaptationtomarketvariations适应市场变化adaptivepositioning适应性定位additionstoexistingproductlines现有产品线的增加adequatesize准确的大小/足够的规模administeredverticalmarketingsystems管理式垂直营销系统administrativerelationships管理关系\nadoptercategories采购者的类型adoptionprocess采购过程advertisingandmarketsegmentation广告与市场细分advertisingandsalespromotion广告和销售促进advertisingeffects广告效果advertisingethics广告伦理道德advertisingfeedback广告反馈advertisingfrequency广告频率advertisingmedia广告媒体advertisingmessage广告信息advertisingreach广告接受人数advertisingsource广告信息来源advertising广告aerobicenthusiasts增氧健身运动爱好者aesthetics美感affinityclub同族俱乐部aftertests事后测试agentmiddleman代理商agent/merchantmiddleman代理中间商allowance折让alteration退换AMACodeofEthics美国营销协会职业道德标准Amazon.com亚马逊公司AmericanAirlines美国航空公司AmericanExpress美国运通AmericanMarketingAssociation美国营销协会Amoco阿莫科（英国石油公司）analysisofdata数据分析analyzerstrategy分析者战略Anderson安达信annualmarketingplan年度营销计划\nannualrequirementpurchasingarrangement年度采购需求计划anticipatorypositioning预见性定位anti-pollutionlegislation反污染立法anti-trustlegislation反托拉斯立法AppleComputers苹果电脑areastructure地区结构aspiration/expectationlevel渴望/期望水平aspirationsofconsumers消费者渴望assurance保证AT&T美国电话电报公司ATM(automatictellermachine)银行自动柜员机attitudesofconsumers消费者态度attributes属性audiences受众autorepair汽车维修automationservices自动服务automobileindustry汽车产业autonomy自主权availability可获得性/供货能力avanteguardian前卫派Avon雅芳awareness（产品）知晓度/知名度Bbabyboomers婴儿潮出生的一代人backwardchannelsforrecycling回收的后向渠道backwardintegration后向垂直一体化banneradvertisements横幅标语广告barcodes条形码barter实物交易basicphysicalneeds基本生理需要Bausch&Lomb博士伦\nBCGGrow-ShareMatrix波士顿增长-份额矩阵beforetests事前测试BehaviorScanInformationResourcesInc.行为扫描信息源公司behaviouralanalysis行为分析behaviouralhierarchies行为层级benchmarking基准benefitclusters利益群体benefits利益Benz奔驰billing帐单biologicalrevolution生物革命birthrate出生率blanketpurchaseorder一揽子采购合同blind-pairedcomparisontesting双盲比较测试Blockbusterbluecollars蓝领BMW宝马Boeing波音bottomline底线/盈亏一览结算线brandawareness品牌意识/认知brandextensions品牌扩展brandloyalty品牌忠诚度brandmark品牌标志brandname品牌名称brandpositioning品牌定位brandrecognition品牌识别brandstrategies品牌战略brand品牌brandingstrategy品牌化战略branding品牌化brand'sequity品牌的价值\nbreak-evenanalysis盈亏平衡分析break-evenvolume盈亏平衡产量breathofproductassortment产品线的宽度breathordiversityofproductlines产品线的宽度或多样性bribery贿赂BritishAirways英国航空公司brokers经纪人budgeting预算bundle捆绑BureauofCensus人口统计局BurgerKing汉堡王businesstrengthrating商业能力评分businessplan商业计划businessposition经营地位businesssector商业部门businessservicesmarkets商业服务市场businessstrategies经营战略businessunitstrategy经营单位战略BusinessWeek《商业周刊》buybackallowances回购折让buybackarrangements产品返销buyers'bargainingpower买方的讨价还价能力buyers采购者buyingbehavior购买行为buyingcenter采购中心buyinginertia购买惯性buyingintention购买意图buyingoffices连锁商店的进货中心buyingpowerindes(BPI)购买力指数buyingsituation采购情况/类型buyingtask采购任务\nCcableTV有线电视Cadillac凯迪拉克Campbell'sSoup金宝汤业公司capitalgains资本收益capitalinvestedinproduct产品投入资本Carnival嘉年华cashcows现金牛类cashdiscounts现金折扣cataloguesales目录销售categorizationofperception感知分类categorization分门别类CaterpillarTractor卡特皮勒公司CathayAirlines国泰航空公司CBSRecords唱片公司CBS哥伦比亚广播公司centralization集中化chameleons/followers变色龙/跟随者channelalternatives可选择的营销渠道channelconflicts渠道冲突channeldecisions渠道决策channelfunctions渠道功能channelinstitutions渠道组织结构channelmanagement渠道管理channelobjectives渠道目标channelofdistribution分销渠道channelpower渠道权力channel-controlstrategies渠道控制战略channel-designdecisions渠道设计决策channel-managementdecisions渠道管理决策channelsofcommunication传播渠道\nCharlesSnow查尔斯•斯诺Cherokee切诺基chevrolet