市场营销考试重点

市场营销考试重点

市场相关词汇与术语企业管理学（含财务管理、市场营销学、人力资源管理学）CorporateManagement(includingFinancialManagement,Marketing,andHumanResourcesManagement)许多“被控”客户担心他们会，因为南诺弗克和CSX公司将增加对市场的控制。请想一想今年南诺弗克公司和CSX公司为兼并康雷尔公司所花的102亿美元吧。加勒比共同体和共同市场CaribbeancommunityandCommonMarket(CARICOM)谁来支付其余的费用？拉丁美洲自由贸易市场LatinAmericanFreeTradeMarket东加勒比共同市场EastCaribbeanCommonMarket(ECCM)拉丁美洲共同市场LatinAmericaCommonMarket(LACM)社会主义市场经济socialistmarketeconomy马路菜场入室工程theprojecttobuildindoorfreemarkettoaccommodatestreetvegetablevendors安第斯共同市场AndeanCommonMarket(ANCOM)阿拉伯共同市场ArabCommonMarket(ACM)中美洲共同市场CentralAmericanCommonMarket东南非共同市场CommonMarketforEasternandSouthernAfrica(COMESA)与国际市场接轨integratewiththeworldmarket;becomeintegratedintotheglobalmarket专门的营销机构marketboards技术产权交易所technologyequitymarket;technologypropertyrightexchange产销直接挂钩directlylinkproductionwithmarketing新兴市场基金EmergingMarketsFund粮食销售市场grainsalesmarket揣测最佳时机MarketTiming13\n以市场为导向market-oriented公开喊价市场openoutcrymarkets南方共同市场SouthCommonMarket以质量求发展strategyofdevelopmentthroughquality;winthemarketwithqualityproducts劳动力市场labormarket市场占有率marketshare市场营销学marketing康雷尔公司1996年铁路运营纯收入为4.27亿美元，这还不足这宗交易运作成本的一半。市场疲软　sluggish　market改制上市双向选择"two-wayselection,referringtoemployerandemployeechoosingeachotherinajobmarket"独揽市场[dúlǎnshìcháng]/tomonopolizeamarket/股票市场[gǔpiàoshìchǎng]/stockmarket/stockexchange/金融市场[jīnróngshìcháng]/financialmarket/目标市场[mùbiāoshìchǎng]/targetmarket/农贸市场[nóngmàoshìchǎng]/farmer'smarket/软件市场[ruǎnjiànshìchǎng]/softwaremarket/市场经济[shìchǎngjīngjì]/marketeconomy/投放市场[tóufàngshìchǎng]/toputsthonthemarket/自由市场[zìyóushìchǎng]/(n)freemarket/分拆上市Asubsidiarycompanyofacorporationislistedonthestockmarket.买方市场buyer'smarket13\n现货交易cashmarkettransactions;spottransactions新兴市场emergingmarket新兴市场EmergingMarkets跳蚤市场fleamarket主板市场mainboardofthestockmarket市场准入marketaccess市场中立MarketNeutral市场饱和marketsaturation;saturatedmarket营销管理marketingmanagement“传销”multilevelmarketing随行就市pricesfluctuatinginresponsetomarketconditions一级市场primarymarket二级市场secondarymarket统一市场singlemarket市场疲软sluggishmarket股市行情theupsanddownsofthestockmarket批发市场wholesalemarket新婚市场(指买卖兴旺的市场)bridalmarket长沙湾[chángshāwān]/CheungShaWan(poultrymarketinHongKong)/做市商[zuòshìshāng]/marketmaker/贴现率discountmarket产销[chǎnxiāo]/productionandmarketing/13\n畅销[chàngxiāo]/(v)fastseller;verymarketable/(v)sellfast;marketedwidely/股票[gǔpiào]/share/stock(market)/股市[gǔshì]/stockmarket/黑市[hēishì]/blackmarket/集市[jíshì]/(n)countrymarketplace;openairmarket/垄断[lǒngduàn]/enjoymarketdominance/monopolize/市场[shìchǎng]/market/商场[shāngchǎng]/market/bazaar/上市[shàngshì]/onthemarket/收盘[shōupán]/marketclose/推销[tuīxiāo]/tomarket/tosell/销售[xiāoshòu]/sell/market/tosell/sales/直销directmarketing;door-to-doorsale市值marketcapitalization外需overseasmarketdemand传销pyramidsales;multi-levelmarketing廛[chán]/marketplace/肆[sì]/four(fraud-proof)/market/市[shì]/market/city/"Todaythestockmarkettookanosediveanddropped25points."“今天股票市场的价格猛跌，下降了二十五点。”"Waituntilyouhearmynewmarketingplanit'llknockyousocksoff!"13\n“等你们听到我的推销计划时，你们都会大吃一惊的。”A股市场Asharemarketacompany'smarketingprogram一家公司的销售计划Afirmmightsometimessellatalosstodriveacompetitoroutofbusiness,andtherebyincreaseitsmarketpower.公司有时会低价销售，将竞争者挤出市场，以此增强自己的市场竞争力。Ahistoryoflongandeffortlesssuccesscanbeadreadfulhandicap,but,ifproperlyhandled,itmaybecomeadrivingforce.一段长时间并且不费力而成功的历史可能成为一种可怕的不利因素，但若处理得当，这种不利因素也有可能转化为一种积极的推动力。A)Anagentcanonlyoperatewithinthemarketingterritoryauthorizedbytheprincipal.A)代理人只能在委托人所授权的代理区域内执行代理业务。A:Aretheycheaporexpensive?A:那里的东西贵还是便宜？A:Ok.Let’sgothere.Thatsoundsinteresting.A:好，咱们就去那里。听起来很吸引人。A:Ping,arethereanygoodplacestobuyChinesepaintings?A:平，哪里是买中国画的好地方?A:Thesilkisverygoodqualityhere.A:这里的丝绸质量非常好。A:Well,there’relotsofshopsnearhere,buttherearegoodmarketstoo.A:哦，这附近有很多商店，但是也有很多好市场。A:Yes.Landscapesandtraditionalart.A:是的，风景和传统艺术品。A:Youshouldbuysomesilkclothesforyourdaughter,Sue.A:你应该给你的女儿买几件丝绸衣服，苏。accessoryequipmentmarkets附属设备市场Accordingtoourexperience,thesehandicraftscanfindareadymarketinJapan.根据我们的经验，这些手工艺品在日本销路很好。Actually,myinterestwasdirectedmoretowardswhatparticularmarketsyouforeseeforourproduct.事实上，我关心的是贵公司对我们产品市场的考量。adaptationtomarketvariations适应市场变化administeredverticalmarketingsystems管理式垂直营销系统advertisingandmarketsegmentation广告与市场细分13\nallocationofmarket市场分配AmericanMarketingAssociation美国营销协会Anenterpriseisre-organizedaccordingtomoderncorporatesystemsothatitwillgetlistedonthestockmarket.Animportantfactorinamarket-orientedeconomyisthemechanismbywhichconsumerdemandscanbeexpressedandrespondedtobyproducers.市场型经济中的一个重要因素是反映消费者需求以及生产者对消费者需求作出反应的机制。annualmarketingplan年度营销计划AnothermajorshiftinthemodelforInternetcommerceconcernsthetechnologyavailableformarketing.网络商业模式的另一个重大变化体现在营销策略上。Anyway,comparedwiththepricesofsimilarproductsontheinternationalmarket,ourpricehasalwaysbeenonthelowside.　不管怎么样，比较世界市场上相同产品的价格，我们的价格总是很低的。assignmentofmarketingright经销权转让B:Doyoumeantraditionalpaintings?B:你是说传统绘画吗？B:Let’sgoandhavealook.B:咱们去看看。B:That’sagoodidea.Shewouldlovethem.Silkissobeautiful.B:这是一个好主意。她会喜欢的。丝绸很漂亮。B:There’requiteafewshopsandgalleriesnearyourhotel.B:在你住的饭店附近有几家商店和艺术馆。B:Well,itdependsonwhatyoubuy!YoucanalsogotoPanjiayuanMarket.There’relotsofpaintingsandartthere.B:哦，那要取决于你买什么。你也可以去潘家园市场。那里有很多画和艺术品。B:WherecanIfindagoodplacetobuysilk?B:在哪里可以买到好的丝绸？bearmarket股票市场的熊市bearmarket熊市，淡市blackmarkettransaction黑市交易blankmarketprice黑市价格13\nbondmarket债券市场bullmarket股票市场的牛市bullmarket牛市，涨市businessservicesmarkets商业服务市场Butthemarketpricesarechangingfrequently.但是市场价格随时都在变化。Butyourproductsarestillnewtoourmarket,andweneedtodoalotofworkandsendalotofmoneyonthesalespromotion.　但是你们的产品在我们的市场上还是新产品，我们在促销上需要做很多工作花费大量金钱buyer’smarket买方市场buyers'market买方市场Bydrawingattentiontonewideasithelpsenormouslytoraisestandardsofliving.它吸引人们对新观念的注意，极大地提高生活标准。Byhelpingtoincreasedemanditensuresanincreasedneedforlabour,andisthereforeaneffectivewaytofightunemployment.广告有助于增加市场需求，从而确保对劳动力需求的增加，因此是遏制失业的一个有效方法。capitalmarket资本市场capitalmarketrate资本市场利率co-marketingalliances联合营销联盟commoditymarket商品市场commonmarket共同市场Comparedwiththepriceintheinternationalmarket,ourquotationisquitereasonable.和国际市场价格相比，我方报价相比较合理。competitivemarket竞争市场componentmaterialsandpartsmarkets组成材料和零部件市场Computer-analyzedmarketingreportscanhelptodecidewhichproductstoemphasizenow,whichtodevelopforthefuture,andwhichtodrop.13\n计算机分析的营销报告能有助于决定目前应重点生产哪些商品，将来开发哪些产品，哪些应停止生产。Conrail'snetrailwayoperatingincomein1996wasjust$427million,lessthanhalfofthecarryingcostsofthetransaction.Considerthe$10.2billionbidbyNorfolkSouthernandCSXtoacquireConrailthisyear.consumermarket消费市场consumermarkets消费品市场consumer/householdmarket消费者/家庭市场contractualverticalmarketingsystems合约式垂直营销系统corporateverticalmarketingsystems公司式垂直营销系统costapproachtofairmarketvalue求得公平市场价值的成本法costofmarketing营销成本costsandbenefitsofmarketingfunctions营销职能的成本和效益Couldyoutellmesomemoreaboutyourmarketanalysis?请你多告诉我一些你们的市场分析好吗？coverageofgeographicmarket地域性市场的范围debtcapitalmarket债务资本市场decliningmarkets衰退市场Developvariousmodesofoperationandmarketing发展多种营销方式developedmarketeconomy发达市场经济developingmarketeconomy发展中市场经济differentiatedmarketing差异化营销directmarketing直接销售directmarketingviaadvertisingmedia通过广告媒体的直接营销discountmarket贴现市场13\ndomestictargetmarketingstrategies国内目标市场定位的营销战略dualmarketprice双重市场价格efficientmarket有效市场emergingmarketeconomic新兴市场经济emergingmarketeconomy新兴市场经济equitymarket权益市场Establishmentofsocialistmarketeconomy社会主义市场经济的建立ethicsofmarketing营销伦理道德Europeancommonmarket欧洲共同市场evolutionofmarket市场演变existingmarket现有市场fairmarketcompetition公平市场竟争fairmarketvalue公平市场价格Fakingtermpapersisnothingnew,andstolenintellectualpropertyhasbeenmarketedforyears.抄袭学期论文不是什么新鲜事，而多年来人们也一直在用偷盗来的知识产权做交易。fieldtestmarketing实地市场测试financialmarket金融市场findamarket销售Fleamarket跳蚤市场Foreign-madecarsandtextilesweresweepingintothedomesticmarket.外国制造的汽车和纺织品正在大举进入国内市场。forwardmarket期货市场freemarketeconomics自由市场经济13\nfuturesmarket期货市场globalmarketingcontrol全球营销控制globalmarkets全球市场global-marketexpansion全球市场扩张GNPatmarketprices按市场价格计算的国民生产总值goldbullionmarket黄金市场goodmarket畅销governmentmarket政府市场greymarket灰色市场growingmarkets成长市场growthrateofmarket市场增长率growth-marketstrategiesformarketleaders市场领导者的市场增长战略growth-marketstrategy成长性市场战略growth-markettargetingstrategy成长性市场定位战略Haveyoumarketedyourproductyet?你们的产品尚未推出市场吗？Hethathasafullpurseneverlacksafriend.Eveninabusymarket,nobodycarestoknowapoorperson.富在深山有远亲；贫在闹市无人识。highmarketshareglobalstrategy高市场份额全球战略hightmarketshare高市场份额战略Histaskwastoelaboratepolicieswhichwouldmakeamarketeconomyworkwell.他的任务是详细讲述使市场经济顺利运作的政策。homogeneousmarket同质市场Iamheretodaytoapplyforthesoleagencyofyourproductinourlocalmarket.13\n我今天来是为了申请做你方产品在我国市场上的独家代理。IbelievethatthemostimportantforcesbehindthemassiveM&Awavearethesamethatunderlietheglobalizationprocess:fallingtransportationandcommunicationcosts,lowertradeandinvestmentbarriersandenlargedmarketsthatrequireenlargedoperationscapableofmeetingcustomers'demands.I'dliketopointoutthatyouroriginalpriceexceededthemarketpricealready.Wecannotacceptit.我想指出提你方原始价格已经超出市场价格。我们不能接受。Iftheproductsisinshortsupplyrelativetothedemand,thepricewillbebidupandsomeconsumerswillbeeliminatedfromthemarket.如果供不应求，价格就上升，有些消费者就会被排挤出市场。imperfectmarket不完全市场implementationandcontrolofmarketingprograms营销计划的执行和控制InthefirstyearorsoofWebbusiness,mostoftheactionhasrevolvedaroundeffortstotaptheconsumermarket.大约在网上交易的第一年当中，大部分业务活动都是围绕着努力开发消费者市场来进行的。inthemarketfor想买，积极物色Inthepastyear,however,softwarecompanieshavedevelopedtoolsthatallowcompaniesto"push"informationdirectlyouttoconsumers,transmittingmarketingmessagesdirectlytotargetedcustomers.然而，在去年，软件公司开发出新的技术，这些技术使得公司可以将信息直接“推出”给消费者，直接把营销信息传送给特定的用户。incomeapproachtofairmarketvalue求得市场公平价格的收益法integratedmarketingcommunicationplan(IMC)整合营销传播计划intensityofmarketposition市场地位的集中程度interactionsacrossmultipletargetmarkets多目标市场间的相互作用intermediarymarket中介市场internalmarketing内部营销internationalbondmarket国际债券市场internationalcapitalmarket国际资本市场internationalfinancialmarket国际金融市场13\ninternationalmarketing国际营销issueatthemarketprice按市价发行Itlowersthecostsofmanyservices:withoutadvertisementsyourdailynewspaperwouldcostfourtimesasmuch,thepriceofyourtelevisionlicencewouldneedtobedoubled,andtravelbybusortubewouldcost20percentmore.它降低了多种服务费用，没有广告，每天看的报纸价格会上涨四倍，电视收视费会翻番，公共汽车或地铁票也得提高20％以上。Itmaybemanyyearsbeforethenewcompanycangainasecurefootholdinthemarket.也许要经过若干年这家新公司才能在市场上取得稳固的立足点。Itservesdirectlytoassistarapiddistributionofgoodsatreasonableprice,therebyestablishingafirmhomemarketandsomakingitpossibletoprovideforexportatcompetitiveprices.它直接有助于商品以合理的价格销售，由此建立稳固的国内市场，并使商品能以富有竞争力的价格出口。如需转载，请注明来自：FanE『翻译中国』http;//www.FanE.cnItwaswell-receivedinallmarkets,soagainofthreemarketsharepointscanbeexpected.这在所有市场销售良好，所以获得三成的市场占有率是指日可待的。labourmarket劳动力市场lendingmarket信贷市场maintainingmarketshare保持市场份额majoritymarketeconomic成熟市场经济manpowermarket劳动力市场Manycaptiveshippersfearthattheywill,asNorfolkSouthernandCSXincreasetheirgriponthemarket.Manyexternalfactorsaffectthemarketinthiscountry.许多外界因素影响着这个国家的市场。Manyparentsbelievethatadditionaleducationalactivitiesenjoyobviousadvantage.Byextrastudies,theymaintain,theirchildrenareabletoobtainmanykindsofpracticalskillsandusefulknowledge,whichwillputtheminabeneficialpositioninthefuturejobmarketswhentheygrowup.许多家长相信额外的教育活动有许多优点，通过学习，他们的孩子可以获得很多实践技能和有用的知识，当他们长大后，这些对他们就业是大有好处的。mark-to-market逐日盯市；Market市场marketabroad海外市场13\nmarketaggregationstrategy整体市场战略marketanalysis市场分析MarketAnalyst市场分析员marketapproachtofairmarketvalue求得公平市场价值的市场法marketattractiveness市场吸引力[本帖最后由stephanie于2006-10-3012:07编辑]13