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2018届一轮复习译林版必修4unit1advertising教案
必修4 Unit 1 Advertising 单元视窗 Wordlist advertising[ˈædvətaiziŋ]n.做广告,广告活动,广告业 airline [ˈɛəlain] n. 航空公司 drug [drʌg] n.毒品,药,药物 shine [ʃain] n. 光亮,光泽 shampoo [ʃæmˈpu:] n. 洗发精,洗发香波 advertisement [ədˈvə:tismənt] (informal ad) n.广告 广告宣传 persuade [pəˈsweid] vt. 说服,劝说,使信服 advertise [ˈædvətaiz] νi. & vt.做广告,宣传 be meant to 旨在,目的在 welfare [ˈwelfeə] n.(个体或群体的)幸福,安全和健康,福利 cheat [tʃi:t] vt.& vi.欺骗,作弊 n. 骗子,欺诈行为 skillful [ˈskilfəl] a.有技巧的,娴熟的,熟练的 even if / though 虽然,即使 innocent [ˈinəsənt] a.清白的;无罪的;天真的 breath [breθ] n.气息;呼吸 bad breath口臭 fool [fu:l] vt.欺骗,愚弄 n.傻瓜,笨蛋 cure [kjuə] vt.治愈,解决n. 药物;疗法,对策 grocery [ˈgrəusəri] n.杂货店 pleased [pli:zd] a.高兴的,满意,乐于… comment [ˈkɔment] n.评论,评价 vi. 评论,议论 mental [ˈmentl] a.心理的;思想的,精神的;智力的 fall for上…的当,受…的骗, 对…信以为真 trick n.骗局,玩笑;恶作剧 vt. 欺骗,欺诈 play tricks on欺骗,捉弄 aim [eim] vt. & vi. 以为目标,瞄准n.目的,目标 nationwide [ˌneiʃnˈwaid] adj.全国范围的,全国性的 campaign [kæmˈpein] n.运动; (为了某种目的进行的一系列有计划的活动) deal with涉及,处理,应付 motto [ˈmɔtəu] n.箴言,格言,座右铭 cigarette [ˌsigəˈret] n.香烟,卷烟 benefit [ˈbenifit] vt. & vi. 有益于,使得益n.益处;救济(保险)金,奖金 promote [prəˈməut] vt.推广,宣传,促销,促进,推动 intelligence [inˈtelidʒəns] n.智力,智慧,情报 slave [sleiv] n.完全受…控制的人,奴隶 consult [kənˈsʌlt] vt.请教;咨询,查阅 comprehension [ˌkɔmpriˈhenʃən] n.理解力,理解(力) latest [ˈleitist] 最新的 best-seller 畅销书,畅销品 amazed [əˈmeizd] vt.使大为惊奇,惊愕 recommend [ˌrekəˈmend] vt.推荐;建议,劝告;介绍 publisher [ˈpʌbliʃə] n.书籍出版者;发表者 n.出版商,发行人 senior [ˈsi:niə] adj.年长的;资历较深的,地位(或等级)较高的,高年级学生,毕业班 purchase [ˈpə:tʃəs] νt.购买,采购 n.采购,购买的东西 designer [diˈzainə] n.设计者,设计师 software [ˈsɔftwɛə] n.软件 tip [tip] n.建议,提示,顶端;末梢,小费 vt.(使)倾斜,倾覆,给小费 eye-catching adj.引人注目的 logo [ˈləugəu] (公司或机构的)标识;标志,徽标 slogan [ˈsləugən] n.标语,口号,广告语 corporation [ˌkɔ:pəˈreiʃən] n.公司 bar [bɑ:] n.条,棒,酒吧 multiply [ˈmʌltiplai] v. 成倍增加,迅速增加,乘以 design [diˈzain] vt.设计n.设计;图案 update [ˌʌpˈdeit]vt.& n.更新,提供最新信息,使现代化 youth [ju:θ] n.青春,青年时期,青春,朝气 aspect [ˈæspekt] n.方面;层面 CD n. 光盘,激光唱片 (compact disc的缩写) recipe [ˈresipi] n.烹饪法,食谱 yummy [ˈjʌmi] 味道好的;好吃的 bargain [ˈbɑ:gin] n.便宜货;协议 vi.讨价还价 bonus [ˈbəunəs] n.意外收获,红利;额外津贴 fancy [ˈfænsi] a.精致的,绚丽的,奢华的 n.空想,幻想,爱好,迷恋vt.想象,猜想 figure [ˈfigə] out 弄清楚,弄懂,计算出 media [ˈmi:diə] n. (medium的复数)大众传播媒介;大众传播工具 poster [ˈpəustə] n. 海报 target [ˈtɑ:git] n.目标,靶子 vt.瞄准,以…为目标 determine [diˈtə:min] vt.确定,查明,决定;裁决 analysis [əˈnæləsis] n.分析,分析结果 appeal [əˈpi:l] vi.有吸引力,呼吁,恳请,迎合n.有吸引力,呼吁,恳请 appeal to迎合,对…有吸引力, 引起兴趣 react [riˈækt] νi.做出反应,回应 personally [ˈpə:sənəli] ad.个别地,就本人而言,本人,亲自 get something across 把…表达清楚 anti-smoking 反对吸烟 packet [ˈpækit] n.小包,小盒 poisonous [ˈpɔizənəs] a.有毒的 lung [lʌŋ] n.肺 cancer [ˈkænsə] n.癌 smoker [ˈsməukə] n.吸烟者 fingernail [ˈfiŋgəneil] n. 手指甲 urge [ə:dʒ] vt.敦促,力劝,竭力主张 n. 强烈的欲望,冲动 tobacco [təˈbækəu] n.烟草,烟叶 essay [ˈesei] n.论说文,小品文, (学生为某门课程写的)文章,短文 shock [ʃɔk] v.使震惊,使惊愕 n. 震惊,惊愕 die from 死于… Reading: Below is an article about advertisements written by a student for her English project. It has been posted on the school website. Read the article to learn more about advertisements. Advertisements Nowadays, we can find advertisements almost wherever we go. We are so used to them that we often do not even realize how many we see and hear in a day. I did some research on advertisements, and have some very important information to share with you. What is an advertisement? An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea. Newspapers, magazines, the Internet, radio and television are the most common places to find them. There are two main types of advertisements-commercial advertisements and public service advertisements (PSAs). A commercial advertisement is one which someone has paid for to advertise a product or service. PSAs are often run for free, and are meant to educate people about health, safety, or any other problem that affects public welfare. 把你没有记牢的挑出来,好好滴记住哦! Focus 1. share 2. persuade 3. service Does an advertisement tell people the complete truth? There are laws to protect people from advertisements that cheat people. However, we still must be aware of the skilful methods used in ads to try and sell us things. Even if an ad does not lie, it does not mean it is altogether innocent. One toothpaste ad declares, 'Bright-Teeth fights bad breath!' This statement tries to fool you into assuming that the toothpaste cures bad breath, yet it does not say that! All it says is that it fights it, and that is not the same thing at all. One grocery tells customers, ‘You are proud of your cooking, so shouldn't you buy the very freshest food?' This ad is very clever, because it tells customers they are good cooks. However, it never says that this grocery has the freshest food! The grocery just hopes that when you read the ad, you will feel pleased with the nice comment, remember the words ‘freshest food’, and make a mental connection with the food in the grocery. We must not fall for this kind of trick! Public service advertisements Not all ads play tricks on us though. PSAs use some of the same methods, like attractive pictures and clever language, but they are made to serve the public. PSAs aim to teach us and help us lead better lives. Our government understands this and has been using PSAs to educate people for many years. China began a nationwide public service advertising campaign in 1996, and since then various types of PSAs have appeared around the country. You have probably seen or heard some of them yourself, such as, 'Yes to life, no to drugs' and ‘Knowledge changes life'. These ads deal with widespread social concerns. There are also PSAs that encourage people to support public service projects, such as Project Hope. Its motto is ‘Project Hope-educating every child'. There are even PSAs to teach us how to live healthy lives. One of these is, ‘When you smoke cigarettes, you are slowly killing yourself.' All of these ads are meant to benefit the public, and you can often learn a lot by following the advice they give. Finally, I wish to tell you this: think about why you should do the things the ad suggests, or buy the product or service the ad promotes. When it comes to advertisements, we must all use our intelligence and not be a slave to them! 4. cure 5. fall for 6. 部分否定 7. benefit 8. promote First period Listen and learn: Listen to the wordlist and try to learn the words and phrases by heart. ◆Step 1: ◆Step 2: Personal show ●Task 1: Give the following words’ Chinese meaning persuade vt. be meant to skillful a. innocent a. cure vt. n. comment n. vi. fall for nationwide adj. campaign n. recommend vt. update vt.& n. bonus n. get something across shock v. n. ●Task 2: Translate the following words n.(个体或群体的)幸福,安全和健康,福利 n.箴言,格言,座右铭 vt. & vi. 有益于,使得益n.益处;救济(保险)金,奖金 vt.推广,宣传,促销,促进,推动 vt.请教;咨询,查阅 (公司或机构的)标识;标志,徽标 νt.购买, 采购 n.采购,购买的东西 vt.敦促,力劝 n. 强烈的欲望,冲动 Step 3: Text reading Listen to the text and then finish the following sentences ●Task 1: Fill in the blanks according to the text 1. We are ________________________ (对他们是那么的习以为常以至于意识不到) how many we see and hear in a day. 2. There are laws to _____________ (保护人民不受) advertisements that cheat people. 3. This statement __________________ (尽力把你引入…) assuming that the toothpaste cures bad breath, yet it does not say that! 4. __________ (并非所有的广告) play tricks on us though. 5. When it comes to advertisements, we must all _________________________!(运用我们的智慧而且不会成为他们的盲从者). ●Task 2: Task-based reading阅读课文, 完成下表。注意:一空一词 Title: Advertisements Types of ads Similarities 3. ________ 7. _____ Expense 9. ___ Places found 1. ____ 4. ____ Validity 正确性 Commer-cial ads Newspapers, magazines, the Internet, radio and television ● Using creative, exciting and persuasive language ● Using attractive 2. ____ and clever language To 5.____ a product or service They do not tell you the complete truth. “Bright-teeth fights bad breath!” “You are proud of your cooking, so shouldn’t you buy the very freshest food?” … 8. ____ full of tricks PSAs To 6._____ people about health, safety or any other problem that affects public welfare They are helpful and we can learn a lot by following the advice they give. “Yes to life, no to drugs” “Knowledge changes life” … free of charge 10. ____ Homework: 1. Read the text 2. Try to recite the sentences in step 3-Task 1 Second period Step 1: Personal show Write down the words according to yourself. Step 2: Language focus ◆ 1. share vt.分享:分担;共有n.一份,份额,股份 知识探究: Share with somebody if you don't have such a book. 如果你没有这样的书的话,可以和别人合看一本。 Everyone ought to have his share of food. 每个人都应该有一份食物。 The share price for that company is increasing now. 那家公司的股票价格在上涨。 归纳整理: 题练落实: 1. Let Harry play with your toys as well. Clare—you must learn to _____. A. support B. care C. spare D. share 2. In a way I can see what you mean, even though I don't ______ your point of view. A. permit B. share C. agree D. recognize 3. It's a fellow's duty to _____ the good things of this world with his neighbors. A. share B. spare C. spend D. give 4. We'll have to _____ our sorrows as well as joys in the future. A. share in B. share with C. spare D. support 5. I hated to _____ the hotel room ______ a stranger. A. share; in B. share; with C. spare; for D. spare; with 联想拓宽: share the joys and hardships同甘共苦 share sth. between/among sb.和某人分配某物 share (in)分享,分担 share out分摊 share an interest兴趣相同 do one's share for为…尽自己的一份力量 go shares分享;分担 ◆ 2. persuade vt.说服;劝说 知识探究: I persuaded her to go out for a walk with me. 我说服她和我一起出去走走。 Don't let yourself be persuaded into buying things you don't really want. 不要让别人说服你去买那些并不需要的东西。 We finally persuaded him of the wisdom of this decision. 我们最终使他相信这个决定是明智的。 归纳整理: 题练落实: 1. ---He still smokes a lot, do you know? ---Yes, but I don't know how I can _______ him to give it up. A. advise B. try to persuade C. persuade D. suggest 2. Now many parents tried to persuade their children ______ the computer games on the Internet. A. into B. of C. out of D. to 3. The number of deaths from heart disease will be reduced greatly if people _____ to eat more fruit and vegetables. A. persuade B. will persuade C. be persuaded D. are persuaded 联想拓宽:辫析persuade, advise persuade sb. to do sth.意为"说服某人干某事"其结果是成功的。 advise sb. to do sth. 意为"劝说某人干某事是劳而无功(即‘说’而‘服’)。 try to persuade sb. to do sth.意为"尽力说服某人干某事",与advise sb. to do sth.同义。 Tom persuaded his father to give up smoking at last. 汤姆终于说服他父亲戒烟了。 She advised her parents to give up smoking, but they wouldn't listen. 她劝她的父母戒烟,但他们不听。 I tried to persuade him to continue his study, but failed.我尽力劝他继续学习,但没有成功。 ◆ 3. serve vt. 知识探究: He served two terms as President. 他曾任两届总统。 He served some sweets to the children.他为孩子们拿来他们要买的糖果 She has served the family faithfully for thirty years.她为这个家忠心耿耿地操劳了30年. The town is well served with public transport. 这个市镇公共交通设施很完善. This room can serve as/for a study. 这个房间可作书房用. A life-insurance policy may serve as security for a loan.人寿保险可作贷款的抵押。 The judge said the punishment would serve as a warning to others. 法官说这种惩罚将起到杀一儆百的作用。 If you need anything, I'm at your service. 如果你需要什么,请尽管吩咐。 Can I be of service to anyone?有谁需要我帮忙吗? 归纳整理: 题练落实: 1. He is determined to devote himself to _____ the country. A. serve for B. serve C. serving for D. serving 2. My friend, who ______ on the International Olympic Committee all his life, is retiring next month. A. served B. is serving C. had served D. has served 3. ---We’d like a standard room, please. ---I’m sorry. All but two single rooms with Internet access _______. A. were reserved B. has been reserved C. have been reserved D. has reserved 4. The new Hukou(户口) policy, according to some experts, ______ to attract more high-end talents to contribute to Shanghai’s development. A. serves B. serving C. to serve D. is served 5. Thank you for sending us __ fresh vegetables of many kinds. You have done us__ great service. A. /; a B. the; a C. /; / D. the; / 联想拓宽: at one's service随时为某人做某事 be of service to sb.对某人有用处 in service被雇佣着; 在服兵役 on service在某行业工作;在服兵役 do sb. a service帮某人的忙 in the service of sb.为某人服务 be at one's service听候某人的吩咐 ◆ 4. cure vt. 治愈;治疗;改正,纠正(坏习惯) n.治疗;疗程;疗法 知识探究: Parents should manage to cure their children of bad habits. 父母应想办法纠正孩子的不良习惯。 There is no cure for this disease so far. 目前为止这病没有治愈办法。 归纳整理: 题练落实: 1. Once ______ a bad habit is hard to ________. A. formed; cure B. formed; to be cured C. forming; cure D. forming; to be cured 2. After a long term of hard work, I decided to treat myself _____ a holiday abroad. A. to enjoy B. to enjoyed C. to enjoying D. enjoying 3. ---Has the doctor _______ her illness? ---No, He _______ her but didn’t ______ her. A. cured; treated; treat B. cured; cured; treat C. treated the old woman for; treated; cure D. cured the old woman of; treated; cure 4. That traffic accident________ him of his carelessness. A. treated B. cured C. got D. took 联想拓宽: 1) cure sb. or cure sb. of sth. 治愈某人(的病) cure sb. of sth.矫正某人的不良行为 cure for sth. 药物;疗法;措施,对策 a cure for cancer癌症的疗法 a cure for pollution污染的解决办法 take a cure接受(一个疗程的)治疗 2) treat sb. / treat sb. for sth.医治某人(的病) treat sb. /oneself to(介词)…用…来款待… treat…as…把…当作… treat with. . .与……交涉,与……谈判 one's treat某人请客 ◆ 5. fall for上…的当,受…的骗;对…信以为真 知识探究: I'm surprised that you fell for such a simple trick. 我感到吃惊,你竟然相信这种小把戏。 Don't fall for the fair words of that man. 不要相信那个人的花言巧语。 My dad's hair fell out when he was in his thirties.我爸爸三十多岁时就开始掉头发了。 He fell off the bicycle and hurt his leg. 他从车子上摔下来,摔伤了腿。 题练落实: 1. The salesman said the car was in good condition, and I was foolish enough to _____ it. A. fall into B. fall for C. fall over D. fall down 2. We all helped him with his English so he didn’t _______ with his studies. A. fall off B. fall down C. fall behind D. fall over 3. A lot of people ____ the advertisement, and they bought what they didn’t need at all. A. fell in B. fell over C. fell down D. fell for 4. He has ______ with his parents for playing games online. A. fallen down B. fallen out C. fallen off D. fallen back 5. He has _______ with his wife for drinking too much. A. fallen down B. fallen off C. fallen back D. fallen out 6. The careless design of the building led to _______. A. it falling down B. it be pulled down C. it taken down D. its tearing down 7. ---I feel really disappointed not to have got that job. ---Don’t worry,maybe something better will _____. A. go by B. take on C. come along D. fall down 8. The Double Ninth Festival ______ on October 7 this year, and this is the day for the young to show respect for their elderly relatives. A. sets B. falls C. lies D. fixed 联想拓宽: fall for sb.爱上;倾心于;迷恋(某人) fall back on sb. / sth.求助于,借助于-依靠 fall behind (sb. I sth. )落后(在…后面) fall into (突然)掉入…变为(某种状态) fall off (从…)掉落, 掉下,脱落 fall out (头发等)脱落; 失和;闹翻 fall for上…的当,对…信以为真 fall through失败 fall down跌倒,摔倒 fall back撤退,退后 fall away衰落,减少 ◆ 6. benefit n. 益处; 津贴,救济金 知识探究: The new hospital will be a great benefit to the town.新建成的医院将给全城带来莫大好处。 Are you entitled to unemployment benefit? 你有资格领取失业救济金吗? This medicine will benefit you.这种药对你有效。 The sea air will benefit you. 海边的空气对你有益。 We benefit from/ by daily exercises.我们受益于日常锻炼。 We benefited greatly by this frank talk.这次坦率的谈话使我们获益匪浅。 The new credit card will be of great benefit to our customers. 新信用卡将会为我们的客户带来很多好处。 归纳整理: 题练落实: 1. The book is of _____ benefit ____ us. A. great; for B. much; for C. very; beneficial D. great; to 联想拓宽: benefit sb.有益于某人 benefit from sb./sth.从……获益 benefit by doing...通过……获益 for the benefit of...为了……的利益 be of benefit to对……有益 beneficial adj.有益的有利的 be beneficial to=be of benefit to对……有益 be beneficial to do sth.做……有益 ◆ 7. 部分否定句式: not all… = all …not并非所有 not both… = both…not…并非两者都… not every… = every… not…并非每一个… 应特别注意,转换后的句子仍为部分否定。 如: Not all my friends smoke. = All my friends do not smoke. 并非我的朋友都吸烟。 部分否定与全部否定的惯用语如下: 部分否定 全部否定 两者 both. . . not/ not. . . both 并非两者都 neither/not…either两者都不 两 者 以 上 all. . . not/ not. . . all = some并非所有……都 every. . . not/not. . . every = some/few并非每一个 …都 the whole... not/ not... the whole并非全部 However, not all characters are used to describe objects. not. . . any/none没有一个 no one/nobody没有人 nothing没有任何事物 副 词 not everywhere并非到处 not absolutely并非绝对 not altogether并不全为 not always未必总是 not completely并非完全 not entirely并非全部 not exactly不全是,未必就 not generally一般并不 not necessarily未必 not quite并不十分 not wholly未必 nowhere没有任何地方 not不,没有 not at all/ not a bit 一点也不 never从来不 1) _____ (并非所有的学生) went to the movie. 2) ____ (没有一个学生) went to the movie. 3) ______ are ____ (并非两姐妹都) here. 4) ______ (两姐妹都不) is here. 5) The fault is _____ (不全是) mine. 6) The fault is _______ (绝对不是) mine. 翻译句子 7) 他们我不全认识。 _________. 8) 他们我全不认识。 ________. ◆ 8. promote vt.宣传,推广,推销;提升 知识探究: The band has gone on tour to promote their new album. 这个乐队已开始巡回宣传他们的新唱片。 She worked hard and was soon promoted. 她工作勤奋,不久就被提升了。 The area is being promoted as a tourist destination. 这个地区正被推广为旅游点。 归纳整理: 题练落实: 1. He has been ________ to general manager because of his excellent work in the company. A. promoted B. produced C. proposed D. programmed 2. Jordan's performance________ his teammates and they finally beat the other team. A. signaled B. promoted C. opposed D. inspired 3. Cultural exchange between the two countries help to ________ the understanding and friendship between the two peoples. A. increase B. raise C. promote D. strengthen ◆ 8. recommend vt.推荐,介绍; 劝告,建议 知识探究: 1) recommend vt. 推荐,介绍; recommend sb. ... (= recommend ... to sb.) 向某人推荐/介绍… recommend sb. for... 推荐某人做(某职位) recommend sth. for... 推荐某物作某种用途 recommend sb. as... 推荐某人为… 2) 劝告,建议 recommend doing sth. 建议做某事 recommend + that-clause建议……(从句中用should + 动词原形,should可省去) recommend sb to do建议…做某事 ① Can you recommend me a good dentist?你能给我推荐一个好的牙医吗? ② Perhaps you can recommend me another hotel. 或许你能给我再介绍一家旅馆。 ③ I'll recommend him for the job. 我要推荐他做这项工作。 ④ I recommend these pills for your cough. 我向你推荐这种药治疗咳嗽。 ⑤ I'll recommend him as her secretary. 我要推荐他当她的秘书。 ⑥ I recommend buying this dictionary. (= I recommend you to buy this dictionary.)我建议你买这本词典。 ⑦ He recommended that we (should) read the novel. (= He recommended us to read the novel.)他建议我们读一读那部小说。 ⑧ He recommended that the experiment be done in the open air.他建议到户外做这个实验。 ⑨ I wouldn't recommend you to go there alone. 我劝你不要孤身一人到那里去。 3) vt. <性质、特征等> 使…得 [人的] 欢心; 成为…的优点; 使…具有魅力[to] What aspect of her character first recommended her to you?是她性格上的哪一点首先讨你喜欢? This hotel has very little to recommend it. 这家旅馆没有什么可取之处。 4) vt. 将…托付 [于神、人等] ,委托[to] She recommended her soul to God. 她把灵魂托付给上帝。 题练落实: 1. Mr. White _____ me to see the film, and I did so. A. suggested B. suggesting C. recommended D. recommending 2. If you recommended that he ______ smoke, he will certainly follow your advice. A. not to B. not C. doesn’t D. will not 3. Would you __________ me a good dictionary? A. command B. demand C. recommend D. recommendation 4. I recommended _______ an English-Chinese dictionary, which I thought would be of great help to his studies. A. buying B. bought C. to buy D. be bought 5. I'm going to Paris tomorrow. Which hotel can you ________ me to stay in? A. contribute B. suggest C. translate D. recommend 6. Our teacher recommends that Li Lei _______ up with these bad guys any more. A. not keep B. doesn’t keep C. didn’t kept D. won’t keep 联想拓宽:recommendation n.推荐;介绍信 Third period Reading strategies: reading expository(说明的)writing Introduction of the subject Structure Examples and facts that develop or support the idea Conclusion e.g. ‘Even if an ad does not lie, it does not mean it is altogether innocent.’(subject), always look at the information that follows it. You should be able to find facts to support the idea, such as ‘All it says is that it fights it, and that is not the same thing at all.’(details). The author will follow this information with a conclusion, which tells you what you are supposed to learn from the passage—‘We must not fall for this kind of trick!’(Conclusion) The same structure exists in each part. Analyze: ‘Public service ads’: Subject: 1) 2) 3) Conclusion: 2010·全国Ⅰ卷C篇 Along the river banks of the Amazon and the Orinoco there lives a bird that swims before it can fly, flies like a fat chicken, eats green leaves, has the stomach of a cow and has claws(爪)on its wings when young. They build their homes about 4.6m above the river, an important feature for the safety of the young. It is called the hoatzin. In appearance, the birds of both sexes look very much alike with brown on the back and cream and red on the underside. The head is small, with a large set of feathers on the top, bright red eyes, and blue skin. Its nearest relatives are the common birds, cuckoos. Its most striking feature, though, is only found in the young. Baby hoatzins have a claw on the leading edge of each wing and another at the end of each wing tip. Using these four claws, together with the beak(喙), they can climb about in the bushes, looking very much like primitive birds must have done. When the young hoatzins have learned to fly, they lose their claws. During the drier months between December and March hoatzins fly about the forest in groups of 20 to 30 birds, but in April, when the rainy season begins, they collect together in smaller living units of two to seven birds for producing purposes. 63. What is the text mainly about? A. Hoatzins in dry and rainy seasons. B. The relatives and enemies of hoatzins. C. Primitive birds and hoatzins of the Amazon. D. The appearance and living habits of hoatzins. 64. Young hoatzins are different from their parents in that ___________. A. they look like young cuckoos B. they have claws on the wings C. they eat a lot like a cow D. they live on river banks 65. What can we infer about primitive birds from the text? A. They had claws to help them climb. B. They could fly long distances. C. They had four wings like hoatzins. D. They had a head with long feathers on the top. 66. Why do hoatzins collect together in smaller groups when the rainy season comes? A. To find more food. B. To protect themselves better. C. To keep themselves warm. D. To produce their young. 2011• 重庆卷C篇 Getting rid of dirt, in the opinion of most people, is a good thing. However, there is nothing fixed about attitudes to dirt. In the early 16th century, people thought that dirt on the skin was a means to block out disease, as medical opinion had it that washing off dirt with hot water could open up the skin and let ills in. A particular danger was thought to lie in public baths. By 1538, the French king had closed the bath houses in his kingdom. So did the king of England in 1546. Thus began a long time when the rich and the poor in Europe lived with dirt in a friendly way. Henry IV, King of France, was famously dirty. Upon learning that a nobleman had taken a bath, the king ordered that, to avoid the attack of disease, the nobleman should not go out. Though the belief in the merit of dirt was long-lived, dirt has no longer been regarded as a nice neighbor ever since the 18th century. Scientifically speaking, cleaning away dirt is good to health. Clean water supply and hand washing are practical means of preventing disease. Yet, it seems that standards of cleanliness have moved beyond science since World War Ⅱ. Advertisements repeatedly sell the idea: clothes need to be whiter than white, cloths ever softer, surfaces to shine. Has the hate for dirt, however, gone too far? Attitudes to dirt still differ hugely nowadays. Many first-time parents nervously try to warn their children off touching dirt, which might be responsible for the spread of disease. On the contrary, Mary Ruebush, an American immunologist(免疫学家),encourages children to play in the dirt to build up a strong immune system. And the latter position is gaining some ground. 64. The kings of France and England in the 16th century closed bath houses because ______. A. they lived healthily in a dirty environment. B. they thought bath houses were too dirty to stay in C. they believed disease could be spread in public baths D. they considered bathing as the cause of skin disease 65. Which of the following best describes Henry IV’s attitude to bathing? A. Afraid. B. Curious. C. Approving. D. Uninterested. 66. How does the passage mainly develop? A. By providing examples. B. By making comparisons. C. By following the order of time. D. By following the order of importance. 67. What is the author’s purpose in writing the passage? A. To stress the role of dirt. B. To introduce the history of dirt. C. To call attention to the danger of dirt. D. To present the change of views on dirt. Forth period Project: Developing an ad campaign Nowadays, people all over the world use ads to promote public welfare. Have you ever thought of starting an ad campaign about social concerns? Read the following handout and sample ad campaign before you move to the next step. This will give you some basic information on an ad campaign. How do you build an ad campaign? Unlike a single advertisement, an ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience. When you start a successful ad campaign, you must have a clear aim and an audience in mind. It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do. In an ad campaign you may need to employ different kinds of media, including posters, newspapers, magazines, radio and television. There are three major questions you must first consider: 1 Who is the audience for your ad campaign? The people you want to reach are your target audience. In order to determine your audience, you will need to do a little research and analysis in advance. You will need to explore what the audience already thinks. It is very important to know your audience so you can create the right message for the right people. 2 What do you want your ad campaign to say? After you have decided who your audience is, it is time to decide what you want the audience to know or think about. It is important to always try to appeal to the audience in order to get them to react in a certain way. You can gather this information from your research. When planning a public welfare campaign, you may want to ask yourself: ● What does my audience already know about this problem? ● What aspects of this problem would they care about or be concerned with? ● Is there some history behind the problem that they would be interested in? ● How does the problem personally affect their lives? 3 How do you reach your audience? There are lots of different ways to get your message across when you are putting together an ad campaign. You must decide what approach you want to use. This decision should depend mainly on your target audience and which kinds of ads reach that group best. Anti-smoking ad campaign Every year millions of people around the world die due to smoking. Every packet of cigarettes contains poisonous chemicals that can result in lung cancer and heart disease. This costs countries a lot of money and causes great damage to the welfare of the people. There are huge numbers of smokers in Asia. This is why we have chosen anti-smoking as the subject of our ad campaign. The target audience is high-school teenagers. Our main aim is to discourage young people from smoking. Our research shows that young people care about their health and future. We will educate them about the bad physical effects of smoking and how smoking affects those people around them. We will explain all the advantages of not smoking, such as saving money which can then be spent on other things. Our interviews also indicate that young people are concerned about what is cool and what their friends like. We will show how smoking is not cool or attractive, because it makes people smell terrible, and gives them bad teeth, skin and fingernails. If we can convince young people not to start, they might then urge their parents and other people to give up smoking, too. Our campaign will start on 31 May, World No Tobacco Day. We will put large posters around the school with our logo and slogan. Our website will provide students with more information about smoking. We will also publish an article in the school magazine informing students about the dangers of smoking, and we will organize an essay competition as well. Our slogan: Smoking kills! Many people think that smoking is cool or enjoyable, but they are not fully aware of the damage that it does to their health. This is why we chose this picture as our logo. We want to shock people into realizing that many smokers die all too soon from illnesses and diseases related to smoking. Step 1: Read and learn ◆ Listen to the text and grasp the general spirit of the text Language focus: ◆ 1. determine 知识探究: His future has not been determined, but he may study medicine. 他将来何去何从尚未决定, 但有可能学医. She will determine how it is to be done. 她会决定这件事的做法. We determined on an early start (that) we'd make an early start. 我们决定早些出发. The exam results could determine your career. 考试成绩可能会决定你的前途. He determined to learn Greek. 他决定学希腊语. They have determined where the new school will be built. 他们已决定在何处建校 I'm determined to succeed. 我决心要努力获得成功. 归纳整理: 题练落实: 1. When and where to go for the on-salary holiday _______ yet. A. are not decided B. have not been decided C. is not being decided D. has not been decided 2. He left the place, _______ never to come back. A. determined B. to determine C. being determined D. having determined 3. We're determined ______ the problem _______ our own. A. solving; on B. to solve; of C. to solve; on D. solving; of 4. Though time is quite limited, we _____ the work as well as we can. A. determined to do B. determine doing C. are determined to do D. are determined doing 5. ---What about the person? ---Seldom in all my life _______ such a ______ person. A. I met; determining B. I have met; determining C. have I met; determined D. did I meet; determined 联想拓宽: 1) determine sb. to do sth.使某人下决心干某事 2) determine+ that-clause决心… 3) determined adj.决意的;已决定的;坚决的 be determined to do sth.下决心去干某事;果断/ 断然/决然干某事 1) determine to do / be determined to do determine to do 是短暂的动作,不能与段时间连用 be determined to do 是延续性动作,可与段时间连用 He determined to do it for a long time. (×) He was determined to do it for a long time. (√) 2) determine/ decide / make up one's mind 三者都可译作"决心,决定",但不完全相同。 ①determine表示"决心,坚决"之意,侧重表示"决心已下定,谁也改变不了"之意,后接on/upon+动名词。 ②decide指"经过讨论、研究做出决定",后接不定式或介词。n/upon+动名词或从句。 ③make up one's mind意为"决心,认定",一般后接不定式 或that从句。 He has made up his mind to go to a famous university. 他决定要上一所名牌大学。 ◆ 2. appeal vi. 恳求,呼吁;(对某人)有吸引力,(使某人)感兴趣;(向上级法院)上诉 n. 恳求,呼吁,吸引力,兴趣,上诉 知识探究: She had no one to appeal to. 她没人可求助。 We appealed to him for help. 我们向他求援。 Does the film appeal to you? 你对这部电影感兴趣吗? He appealed to the public to support him.他恳请大众支持他。 If you don't obey me, I have to appeal to force. 如果你不听我的,我就要动武了。 His novels appeal mostly to women. 他的小说大多迎合妇女们。[来源:Zxxk.Com] 归纳整理: 题练落实: 1. The program “Super Girl” on Hunan TV________ especially to young people. A. tends B. prefers C. appeals D. devotes 2. The best chance to reach customers is to _______ to their emotions. A. stick B. appeal C. reflect D. contribute 联想拓宽: make an appeal to sb.向某人提出呼吁 ◆ 3. get sth. across 传达;使……被理解 知识探究: 1) He is not very good at ___________ (表达思想) . (getting his ideas across) 2) If you cheat in the exam, you'll ______ (必予追究) . (never get away with it) 3) It' s time I __________(着手做) some serious work. (got down to) 4) Smoking is a habit she ________ (戒不掉了) . (can't get out of) 5) We _______ (花了一大笔钱) while we were on holiday. (got through a fortune) 6) Try to _______ (让他明白) that he's wasting his life in that job. (get through to him) 题练落实: 1. ---Did you make sense of what I said at the meeting? --- No. Your meaning didn't ______. Would you like to explain it a second time? A. get in B. get across C. get over D. get through 2. It’s going to rain. Xiao Feng, Will you please help me _____the clothes on the line? A. get off B. get back C. get in D. get on 3. Hardly could he ________ this amount of work in such a short time.[来源:Zxxk.Com] A. get through B. get off C. get into D. get down 4. Don’t be so discouraged. If you ________such feelings, you will do better next time. A. carry on B. get back C. break down D. put away 5. It was not a serious illness, and she soon _______ it. A. got over B. got on with C. got around D. got out of 6. We have to _______ the wheat as soon as possible because a storm is on the way. A. get away B. get across C. get through D. get in 联想拓宽: get over克服,摆脱某种情绪;从(病中)恢复;忘掉,原谅不愉快的事; 过(河、街 ) ;越过.爬过(墙等) ;向…讲清楚,让…理解 get about/ around各处走动;传播;流动 get away with sth. / doing sth.不因某事受惩罚 get away逃离,离开 get in收获;插话 get by好,行,获得认可;勉强维持 get down to开始做 get into开始从事;熟悉 get through用完,消耗掉;设法完成……;及格;接通(电话) get through to让人听懂,弄明白(to为介词) get around/ round sb.说服某人同意或做其原先反对的事 get around/ round sth.顺利应付某事,克服某事 get along/on with. . .与……相处……; (某事物)进展…… get in touch with. . .与……取得联系 get out of sth. / doing sth.逃避;不做份内事; (使某人)放弃、 停止或戒除(习惯、常规等) ◆ 4. approach n.方法,途径;走近 v.接近;靠近 知识探究: I don't like her approach to the problem. 我不喜欢她解决这个问题的方法。 She took the wrong approach in her dealings with them. 对付他们时,她使用了错误的方法。 Suddenly we heard the sound of the approaching of a car.突然我们听到一辆车驶近的声音。 The Christmas Day is approaching. 圣诞节快到了. 归纳整理: 题练落实: 1. At the meeting they discussed three different ______to the study of mathematics. A. approaches B. means C. methods D. ways 2. A new ________ to teaching languages is being used here, and it has turned out to be very helpful to the students. A. approach B. means C. method D. way 3. Snow announced the _______ of winter. A. principle B. approach C. end D. beginning 联想拓宽: make an approach to对…进行探讨 at the approach of在…来临的时候 approach sb. on/about sth.为某事与某人打交道 approach sth.靠近某物 ◆ 5. urge vt. n. 催促;敦促 知识探究: The teacher urged us to hand in our homework. 老师催促我们交家庭作业。 He urged that I should go to Japan. 他力劝我去日本。 They have a strong urge to communicate. 他们极想与人交流。 归纳整理: 题练落实: 1. It is urged that all of us _______ others a hand when necessary. A. should give B. would give C. could give D. might give 2. He urged the fact that he _____ young. A. is B. was C. be D. were 3. They urged that the library ______ open during the vacation. A. must be kept B. is kept C. would be kept D. be kept 联想拓宽: urge sb. to do sth. = urge sb. into doing sth.怂恿某人做某事 urge sth. on/ upon sb.向某人极力陈述某事 urge on/ onward/ forward推进;驱策 urge against极力反对 urge doing sth.主张做某事 urge that sb. (should) do sth.主张某人做…… It is/was urged that sb. / sth. (should) do. . .有人主张…… urgent adj.紧急的,催促的 urgently adv.紧急地,急迫地 urgency n.紧急(的事) 写作能力培养: ◆认真阅读LiHua写给SuHua的信。假设你是SuHua,请根据信中的具体内容给LiHua回复。 注意:开头和结尾已经写好,词数150左右, Dear Su Hua, I need your help. In last week’s oral English Competition, I was asked this question, “If you are asked to donate an hour every day, what would you do and why?” I just replied that I would use the hour to relax myself as we have been working very hard in school and that I would also use the hour to learn to play the piano as it has been my childhood dream. However, the judges commented that my answer to the question was not to the point. As a result, I didn’t get the award as expected. Can you tell me why my answer was not to the point? How will you answer this question? Look forward to hearing from you. Best wishes, Li Hua Dear Li Hua, Thank you for your email about the question “If you are asked to donate an hour every day, what would you do and why?” I agree with the judges that your answer is not to the point. ___________________________________________________________________________ Best wishes, Su Hua Fifth period 词汇应用 根据单词的首字母或汉语意思填写正确单词,注意形式变化。 1. All of us finally agreed to his plan because of his p language. 2. In order to c______ his son of the terrible disease, the old woman sold out all she had to collect money. 3. Look at the colors of the apartment. They are so pleasing to people’s eyes. Can’t you believe it was completely d_______ by my daughter? 4. You can come and have a chat with me whenever you feel it is c______ to you. 5. If you c_____ what he said and what he did that day, you can easily tell whether he was telling the truth then. 6. I am glad that I came back to my motherland that very year and I am sure that was the best c_____ I made in my life. 7. He proves to be a true friend of mine. Whenever I am in trouble, he is always the person a_______ to give you a hand. 8. The writer traveled throughout the country to p his latest novel. 9. He is d______ to leave and nobody can change his decision. 10. This dictionary is just the one he r_____ to me the other day and I think it is quite good for a middle school student. 单项选择 1. The boy didn’t have any _______ but to do as his father had told him. A. idea B. way C. chance D. choice 2. The foreign minister refused to ________ on the rumor that he had planned to resign. A. explain B. speak C. comment D. talk 3. --- Excuse me, may I ask you some questions? --- Sorry, I’m too busy and I haven’t even a minute to __________. A. spend B. share C. spare D. stop 4. He left the place, _______never ________back again. A. determined; to come B. being determined; to come C. determined; coming D. determining; coming 5. I’m sure you did wrong to him. You know, he did _____ help and _____ no harm. A. meant to; meant B. meant; mean C. mean to; meant D. to mean; mean 6. ---This idea of studying abroad really _____ me. ---But I don’t think so. A. appeals to B. appeals against C. appeal for D. appeal to 7. ---How shall we go to that airport? ---Well, I recommend _____ a taxi. A. to take B. taking C. to taking D. take 8. ---It is surprising to see Fredric playing golf. The doctor said he would never get up. ---No secret to me. Chinese acupuncture has cured him _______ his disease. A. off B. from C. away from D. of 9. Another ad campaign is being organized by the NEC to get a bigger ____ of the world market. A. part B. place C. share D. partner 10. Dr. Smith was always ____ the poor and the sick, often providing them with free medical care. A. reminded of B. absorbed in C. tended by D. concerned about 11. ---Did he make himself understood? --- Yes, it took him ages to ________ his own points. A. make out B. refer to C. keep up D. get across 12. The experts recommend ___ the used plastic bottles and paper bags. A. throwing B. to throw C. recycling D. to recycle 13. ---Michael was late for Mr. Smith's oral class this morning. ---_______? As far as I know, he never came late to class. A. How come B. So what C. Why not D. What for 14. ---Come and see me whenever________. ---Sure, I will. A. you are convenient B. you will be convenient C. it will be convenient to you D. it is convenient to you 15. I cannot thank you _____ much for your kindness. I owe my success to you. A. so B. very C. too D. as 16. According to a UN report, one-third of the world population have no ____ to clean drinking water and health care. A. means B. approach C. channel D. access 17. --- You can't get a profit without any risk or effort. ---There's _______ in what you say. I'll take your advice. A. something B. nothing C. anything D. everything 18. Readers can _______ quite well without knowing the exact meaning of each word. A. get over B. get in C. get along D. get through 19. All kinds of promotion activities were launched, ______ the National Day Holiday market. A. targeting to B. is targeting at C. targeted at D. is targeted 阅读理解: 2011• 湖南卷C篇 A recent study of ancient and modern elephants has come up with the unexpected conclusion that the African elephant is divided into two distinct (不同的) species The discovery was made by researchers at York and Harvard universities when they were examining the genetic relationship between the ancient woolly mammoth and mastodon to modern elephants—the Asian elephant, African forest elephant and African savanna elephant Once they obtained DNA sequences (序列) from two fossils (化石),mammoths and mastodons the team compared them with DNA from modern elephants. They found to their amazement that modern forest and savanna elephants are as distinct from each other as Asian elephants and mammoths. The scientists used detailed genetic analysis to prove that the African savanna elephants and the African forest elephants have been distinct species for several million years. The divergence of the two species took place around the time of the divergence of Asian elephants and woolly mammoths. This result amazed all the scientists. There has long been debate in the scientific community that the two might be separate species but this is the most convincing scientific evidence so far that they are indeed different species. Previously, many naturalists believed that African savanna elephants and African forest elephants were two populations of the same species despite the elephants’ significant size differences. The savanna elephant has an average shoulder height of 3.5metres while the forest elephant has an average shoulder height of 2.5metres. The savanna elephant weighs between six and seven tons, roughly double the weight of the forest elephant. But the fact that they look so different does not necessarily mean they are different species. However, the proof lay in the analysis of the DNA. Alfred Roca, assistant professor in the department of Animal Sciences at the University of Minois, said, “We now have to treat the forest and savanna elephants as two different units for conservation purpose. Since 1950 all African elephants have been conserved as one species. Now that we know the forest and savanna elephants are two very distinct animals, the forest elephant should become a bigger priority (优先)for conservation purpose .” 66. One of the fossils studied by the researchers is that of ________. A. the Asian elephant B. the forest elephant C. the savanna elephant D. the mastodon elephant 67. The underlined word “divergence” in paragraph 4 means “________” A. evolution B. exhibition C. separation D. examination 68. The researcher’s conclusion was based on a study of the African elephant’s ____________ A. DNA B. height C. weight D. population 69. What were Alfred Roca’s words mainly about? A. The conservation of African elephants. B. The purpose of studying African elephants C. The way to divide African elephants into two units D. The reason for the distinction of African elephants 70. Which of the following can be the best title for the passage? A. Naturalist’s Belief about Elephants. B. Amazing Experiment about Elephants C. An Unexpected Finding about Elephants D. A Long scientific Debate about Elephants 任务型阅读: The United States is facing a growing concern: rising obesity(肥胖) rates. A new report says adult obesity rates rose last year in 23 of the 50 states. And, the percentage of obese(过胖的) children was at or above 30% in 30 states. Mississippi had the highest rate of adult obesity in the new study. 32.5% of the state’s adults were obese. Mississippi also had the highest rate of obese and overweight children. 44.4% of all children between the ages of ten and seventeen years were obese or overweight. The study used a system of measurement called the Body Mass Index (B-M-I) to define words like obese and overweight. To find your B-M-I, divide your weight in kilograms by height in meters squared. A normal B-M-I is between 18.5 and 24.9. The B-M-I of someone overweight is between 25 and 29.5. And, an obese person has a B-M-I above 30. The new report says widespread obesity is increasing the rates of long-lasting diseases, such as heart disease. Obesity is also responsible for an increasing part of health care costs in the United States. Health care costs have grown while many Americans are getting fatter. A lack of physical exercise, watching TV too much and eating junk food contribute to the rising obesity rate. The report says the current economic recession(经济衰退) could worsen obesity rates by increasing food prices. This would make healthy foods cost more. The report blames the recession for rising rates of depression, anxiety and stress, which are closely linked to obesity in many cases. The report offers some ideas for dealing with obesity within government health care reforms. They include making sure that every adult and child has a right to preventive medical services. Also, people should do more physical exercise, drive less and eat less junk food to fight obesity. Widespread obesity in the US 1. Rising obesity rates] ◆2. obesity rates rose last year in 23 of the 50 states. ◆Child obesity rate was at or above 30% in 30 states. Consequences Increasing the rates of 3. _______. Increasing 4. of health care. 5. 6. physical exercise. Watching TV too much. Eating junk food. Experiencing recession. 7. 8. Offering preventive medical services. People Doing more 9. exercise. 10. less. eating less junk food.查看更多