英语应用文写作课件：unit+7（A）

英语应用文写作课件：unit+7（A）

1 Unit 7 (A) Layout and conventions of letter writing 2 Envelop 3 Translation 1. 虹口区西康南路 125 弄 34 号 602 室 Apt. 602, No. 34, Lane 125 XiKang Road(S), HongKou District 2. 苏州金阊区金门 街道 Jinmen Sub-district , Jinchang District, Suzhou City 4 3. 徐汇区中山北路 2088 号汇银 大厦 1808 室 Room 1808, Huiyin Mansion, 2088 Zhongshan Rd (N), Xuhui District 4. 河北省石家庄市桥东区胜利 大街 2 号 2 Shengli Avenue , Qiaodong District, Shijiazhuang City, Hebei Province 5 510120 广州市长堤 87 号 广州轻工业品进出口公司人事部 欧阳兴先生 亲收 湛江轻工业品进出口公司姚明德寄 地址：湛江人民大道南 邮编： 524001 6 Mingde Yao Zhanjiang Light Industrial Products Imp.& Exp. Company S. Renmin Avenue Zhanjiang 524001 Mr. Xing Ouyang Personnel Department Guangzhou Light Industrial Products Imp. & Exp. Company 87 Changdi, Guangzhou 510120 7 Envelop Format 8 Envelope (block form) Guifa Mao Computer Science Xi’an Jiaotong University Xi’an, Shanxi 71600 People’s Republic of China Ms. Jane Weisberg 14301 Clayton Rd San Jose, CA 95127 U.S.A. Stamp 9 Indented Form From Letian Chang Dept. of Foreign Languages Foshan University Bitang Road, Foshan 528000 To Prof. Tiansheng Tang, President of Institute of Foreign Languages Zhongshang University Guangzhou 510275 Stamp 10 Mr. Mrs. Miss Ms. Dr. Prof. 11 Private Secret Confidential Personal Immediate Printed Matter Photo Enclosed Sample Post 12 Layout and conventions of letter writing Read the letters with the following questions in mind:   13  (a) What are the major components of an English letter? How are they normally laid out? (b)   Do you find any differences between personal letter and business letter in format? 14 The schematic structure of an English letter There are variations in laying out a letter in English, the following are the three kinds of common used forms. A) Block Form ( 齐头式 ) 15 Heading Inside Address _________ Salutation Body of Letter____________________________________________ ________________________________________________________ _______________________________________________ Complimentary Close Signature Enclosure 16 B) Indented Form: 斜列式 17 Heading _________ Inside Address __________ _________ Salutation (Body of Letter) _________________________________ _____________________________________________________ _____________________________________________________ Complimentary Close Signature Enclosure 18 C) Modified Block Form ( 混合式 ) 19 Heading _______ Inside Address ___________ Salutation ( Body of Letter)___________________________________ ______________________________________________ Complimentary Close Signature Enclosure 20 Mechanics of laying out a letter Heading The heading contains your address and the date. It usually contains three lines. 1)      Your street address 2)      Your city, state, and ZIP code. 21   Inside Address The inside address is written in exactly the same way as the address on the envelop. recipient’s full address the title line name or the position of the recipient, the name of the business 22 Mr. John Smith (address) (2) The Personnel Manager (address) (3) Mr. John Smith The Personnel Manager (address) automatic sorting machine 23 l         Salutation Different salutations are used according to how well you know the recipient. Normal address forms for business letters are as follows: n     Dear + Mr. / Mrs. / Ms. / Miss + Surname When you are writing to a person whose name and sex you know, eg. Dear Mr. Smith, Dear Ms. White 24 If you do not know the name or sex of the recipient n         Dear Sir or Madam, or Dear Sir / Madam If you are writing to a man whose name you do not know. n         Dear Sir, If you are writing to an institution rather than an individual. n         Dear Sirs, n     The common address form for personal letters is Dear + Christian name as in “Dear John”, “Dear Mary”, etc. 25 Dear Mr. Smith Dear John Smith Do not: Dear Mr. John Smith Dear J. Smith 26 l         Body of the letter three purposes: ① making a start (opening) ② stating the main points (middle part) ③ concluding the letter 27 l         Complimentary closing Two common closings for business letters are: u    Yours faithfully, u    Yours sincerely, 28 1. Yours, With love, With best wishes, Yours affectionately, Yours sincerely 29 2. Yours sincerely, Cordially yours, Always truthfully yours, With best wishes, As ever yours, 30 3. Yours respectfully, Very respectfully yours, 31 4. Faithfully, yours, Yours truly, Faithfully, Very sincerely, yours 32 l         Signature For business letters, always print / type your name below your signature. Include your official title or courtesy title (Mr. / Mrs. / Miss / Ms.) if you like, so that the person who reads your letter is no doubt about who you are. For example: Yours faithfully, (Ms.) M. Brown The Sales Manager 33 l         Other signs or expressions     Encl(s) 34 Criteria of good correspondence The criteria of A, B, C have always remained the yardstick of good writing. A stands for Accuracy; B stands for Brevity; C stands for Clarity.